DSpace Collection:
https://hdl.handle.net/10171/42844
2024-03-28T09:38:02ZPopulism and hegemony in Islamic State: The building of the caliphal State in the propagandistic Dabiq magazine
https://hdl.handle.net/10171/55762
Title: Populism and hegemony in Islamic State: The building of the caliphal State in the propagandistic Dabiq magazine
Abstract: This paper studies the form and emergence of the construction and representation of the self-proclamed State of caliphate by Islamic State. Dabiq magazine, the bridge between the organization and its readers (allies and enemies) has been used completely in this paper (15 total issues) with the purpose of knowing and comprehending critically how ISIS uses a propagandist and its communicative line to construct and represent itself and its idea of State as safe and pious. Great quality visual and textual resources of the magazine reproduce the populist, hegemonic and antagonistic self-construction of the caliphate as a form of life and government. It will also show the self-projection of ISIS to the outside and the we-other equation. In short, this work aims to approach the propagandistic discourse of an organization that shapes itself as the savior of society, designed and self-proclaimed through social institutions and forms of government that reinforce its domination and particular cultural hegemony.; El presente estudio analiza la construcción y de la representación del califato como Estado por parte del Estado Islámico. Para ello, se ha utilizado la revista Dabiq al completo. En el análisis se establecerá la forma en la que ISIS se autoproyecta hacia el exterior, incidiendo sobre todo en la ecuación nosotros-otros y nutriéndose de los imaginarios sociales y colectivos allegados a esta. En definitiva, este trabajo pretende acercarse al instrumento propagandístico de una organización que se plasma a sí misma como la salvadora de la sociedad y que, por ende, se ha diseñado y autoproclamado a través de unas instituciones sociales y unas formas de gobierno que refuerzan esa hegemonía cultural particular.2018-01-01T00:00:00ZAudiovisual Politeness in TV Political Interviews
https://hdl.handle.net/10171/55761
Title: Audiovisual Politeness in TV Political Interviews
Abstract: This study analyses audiovisual politeness in political interviews of the four major candidates for Spanish prime minister in the December 20, 2015 elections, to wit: Mariano Rajoy, Pedro Sánchez, Pablo Iglesias and Albert Rivera. We analyse quantitative data related to specific narrative elements including staging, insertion of audiovisual elements and the building and fracturing of discourse, among other things. In short, we have tried to collect data on the audiovisual discourse structure employed and its impact on the resulting political discourse. The results show that the audiovisual coverage afforded the four candidates by those who control the audiovisual discourse is not homogeneous.; Esta investigación aborda el análisis de la cortesía audiovisual en la realización de la entrevista televisiva de los cuatro principales candidatos a la presidencia del Gobierno de España para las elecciones del 20 de diciembre de 2015, Mariano Rajoy, Pedro Sánchez, Pablo Iglesias y Albert Rivera. En este caso se analizan datos cuantitativos sobre el tratamiento a través de elementos narrativos como la puesta en escena, la inserción de elementos audiovisuales, la composición y la fractura del relato, en definitiva extraer datos sobre la estructura discursiva audiovisual y su incidencia en el relato político obtenido. Los resultados descubren que el tratamiento audiovisual otorgado a cada líder político no es homogéneo por quienes ejercen el control del discurso audiovisual.2018-01-01T00:00:00ZVideo clips to reduce sexist attitudes and justification towards gender violence
https://hdl.handle.net/10171/55760
Title: Video clips to reduce sexist attitudes and justification towards gender violence
Abstract: Attitudes towards gender roles are the first barrier to achieving the reduction of this type of intolerance, especially among young people who are at a developmental stage that is very susceptible to the assimilation of inappropriate behaviors and to have mistaken beliefs in this regard. Health communication emerges as a tool to take into consideration among the different ways of social intervention available in this field. This research assessed the sexist attitudes and beliefs of 502 college students of whom 169 participated in an activity based on the viewing of 4 video clips related to gender violence. The results showed a statistically significant reduction in the scores of most items, especially among young women. At the same time, a relationship was found between the attitudes and other elements such as the evaluation of the video clips or the identification with the main character. It is concluded that the communicative strategy used is effective and that this contributes to the development of media literacy regarding gender topics.; Las actitudes hacia el rol de género son la primera barrera para la reducción de este tipo de intolerancia, especialmente en los jóvenes, los cuales se encuentran en una fase evolutiva sensible a la integración de conductas y creencias erróneas en este ámbito. La comunicación en salud se presenta como una herramienta a tener en cuenta dentro de las diversas intervenciones que se dan en este campo. Esta investigación evaluó las actitudes y creencias machistas a 502 universitarios, de los cuales 169 participaron en una actividad basada en la exposición de 4 videoclips relacionados con la violencia de género. Los resultados mostraron una reducción estadísticamente significativa en la puntuación de la mayoría de los ítems, especialmente en las jóvenes. A su vez, se encontró relación entre las actitudes y diversos factores como la valoración de los videoclips o la identificación con la protagonista. Se concluye que la estrategia comunicativa empleada es efectiva y que esta puede fomentar el desarrollo de la alfabetización mediática en torno a temas de género.2018-01-01T00:00:00ZNew discourses in brand communication in Spain: adaptation vs. renewal of target audience
https://hdl.handle.net/10171/55731
Title: New discourses in brand communication in Spain: adaptation vs. renewal of target audience
Abstract: This paper delves into the existence of obvious changes in the way of understanding brand communication in Spain. To this end, we drew from an initial theoretical framework, based on a bibliographic review of the brand concept, from the point of view of communication, social trends and brand experience. Furthermore, we proposed a qualitative analysis method, in which groups of experts in communication participated, both in focus groups and in questionnaires, following the Delphi method. The results obtained were cross-referenced in order to analyze the coincidences and differences stemming from the use of both techniques. The main conclusion that may be drawn is the existence of two strands of opinion regarding brand communication, namely, a renewal-oriented vision and an adaptive vision: while the adaptive vision understands that agents, structures and processes are shaped to accommodate the digital world, the renewal-oriented vision states that brands and media have built a new playing field, thus defining new rules. Adaptive vision favors the observation of targeting capabilities to reach different profiles or groups, while the the renewal-oriented vision finds it preferable to speak of customization, and ad hoc content, as it assumes the existence of a new model that defines the new communicative reality.2018-01-01T00:00:00Z