Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.creator | Pérez-Latre, F.J. (Francisco Javier) | |
| dc.date.accessioned | 2010-10-28T11:03:54Z | - |
| dc.date.available | 2010-10-28T11:03:54Z | - |
| dc.date.issued | 1999 | - |
| dc.identifier.citation | Trípodos | es_ES |
| dc.identifier.issn | 1138-3305 | - |
| dc.identifier.uri | https://hdl.handle.net/10171/13838 | - |
| dc.description.abstract | International business magazines and dailies shape a market with unique relevance for advertising media planning. Their multinational scope, educational and income level, and reading time of their readers justify in-depth research about advertising expenditures in the field. | es_ES |
| dc.language.iso | spa | es_ES |
| dc.rights | info:eu-repo/semantics/openAccess | es_ES |
| dc.subject | Materias Investigacion::Comunicación | es_ES |
| dc.title | Audiencia y publicidad en las revistas económicas internacionales | es_ES |
| dc.type | info:eu-repo/semantics/article | es_ES |
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