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Dadun > Depósito Académico > Facultad de Comunicación > Departamento de Empresa Informativa > DA - Comunicación - Empresa Informativa - Capítulos de Libros >

Advertising and Internet Usage: A Perspective From Time and Media Usage
Authors: Pérez-Latre, F.J. (Francisco Javier)
Keywords: Materias Investigacion::Comunicación
Issue Date: 2003
Publisher: Lawrence Erlbaum Associates
ISBN: 0-8058-4113-X
Citation: Time and Media Markets
Impact of the Internet on the advertising process of buying time and space in the media.
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Appears in Collections:DA - Comunicación - Empresa Informativa - Capítulos de Libros

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File:  Time and media markets 2003.pdf
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