Advertising and Internet Usage: A Perspective From Time and Media Usage

Authors:

Keywords:

Materias Investigacion::Comunicación

Issue Date:

2003

Publisher:

Lawrence Erlbaum Associates

ISBN:

0-8058-4113-X

Citation:

Time and Media Markets

Abstract

Impact of the Internet on the advertising process of buying time and space in the media.

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Time and media markets 2003.pdf

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