The Use of Case Studies to Understand Strategic Decisions within the Spanish Media Industry

Artero, J.P. (Juan Pablo); Sánchez-Tabernero, A. (Alfonso); Herrero-Subías, M. (Mónica)

Authors:

Artero, J.P. (Juan Pablo)

Sánchez-Tabernero, A. (Alfonso)

Herrero-Subías, M. (Mónica)

Keywords:

Estrategias
Comunicación
Televisión

Issue Date:

2011

ISSN:

1940-0810

Citation:

Artero, JP.; Herrero, M y Sánchez-Tabernero, A. (2011). ""The Use of Case Studies to Understand Strategic Decision within the Spanish Media Industry"". Journal of Spanish Language Media, 4, 68-80

URI:

https://hdl.handle.net/10171/20950

Appears in Collections:

DA - Comunicación - Empresa Informativa - Artículos de Revista

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