The Future of Media Companies: Strategies for an Unpredictable World
Keywords: 
Media Companies
Media Market
Strategies
Issue Date: 
2004
ISSN: 
1403-0462
Citation: 
Sánchez-Tabernero, A. (2004). ""The Future of Media Companies: Strategies for an Unpredictable World"". JIBS Research Report Series, 2, 19-34

Files in This Item:
File: 
Strategic responses to media market changes.pdf
Description: 
Size: 
7,34 MB
Format: 
Adobe PDF


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