The Future of Media Companies: Strategies for an Unpredictable World

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Keywords:

Media Companies
Media Market
Strategies

Issue Date:

2004

ISSN:

1403-0462

Citation:

Sánchez-Tabernero, A. (2004). ""The Future of Media Companies: Strategies for an Unpredictable World"". JIBS Research Report Series, 2, 19-34

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Strategic responses to media market changes.pdf

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