Advertising fragmentation: the beginning of a new paradigm?

Pérez-Latre, F.J. (Francisco Javier)

Authors:

Pérez-Latre, F.J. (Francisco Javier)

Keywords:

Advertising
Media fragmentation
Media

Issue Date:

2009

Publisher:

Routledge

ISBN:

0-415-42312-0

Citation:

Pérez-Latre, F.J. (2009). ""Advertising fragmentation: the beginning of a new paradigm?”. En H. Powell, et al., The Advertising Handbook (pp. 34-45). London: Routledge.

URI:

https://hdl.handle.net/10171/21408

Appears in Collections:

DA - Comunicación - Empresa Informativa - Capítulos de Libros

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