Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.creator | Pérez-Latre, F.J. (Francisco Javier) | - |
| dc.date.accessioned | 2012-03-29T12:42:44Z | - |
| dc.date.available | 2012-03-29T12:42:44Z | - |
| dc.date.issued | 2009 | - |
| dc.identifier.citation | Pérez-Latre, F.J. (2009). ""Advertising fragmentation: the beginning of a new paradigm?”. En H. Powell, et al., The Advertising Handbook (pp. 34-45). London: Routledge. | es_ES |
| dc.identifier.isbn | 0-415-42312-0 | - |
| dc.identifier.uri | https://hdl.handle.net/10171/21408 | - |
| dc.language.iso | eng | es_ES |
| dc.publisher | Routledge | es_ES |
| dc.rights | info:eu-repo/semantics/openAccess | es_ES |
| dc.subject | Advertising | es_ES |
| dc.subject | Media fragmentation | es_ES |
| dc.subject | Media | es_ES |
| dc.title | Advertising fragmentation: the beginning of a new paradigm? | es_ES |
| dc.type | info:eu-repo/semantics/bookPart | es_ES |
| dc.type.driver | info:eu-repo/semantics/bookPart | es_ES |
Files in This Item:
Statistics and impact
Items in Dadun are protected by copyright, with all rights reserved, unless otherwise indicated.
