Social Networks, Media and Audiences: A Literature Review
Keywords: 
Communication
Online communication
Social media
Social media
Social Networks
Advertising
Issue Date: 
2012
Publisher: 
Servicio de Publicaciones de la Universidad de Navarra
ISSN: 
2174-0895
Citation: 
PÉREZ LATRE, F.; PORTILLA, I. y SÁNCHEZ BLANCO, C.., ""Social Networks, Media and Audiences: A Literature Review."" en:Comunicación y Sociedad, vol. XXIV, n. 1, 2011, pp.63-74.
Abstract
Social networks like Facebook, YouTube and Twitter are capturing media and scholarly attention. Their spectacular growth and the public attention they command are attracting a significant amount of research and media scrutiny in English speaking countries. This literature review tries to underline some of the most salient topics in the emerging academic conversation about social media. Its goal is to identify interesting research areas in the field

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