Ethics on the corporate websites of the main advertising agencies in Spain
Keywords: 
Spain
Ethics
Self-advertising
Corporate website
Corporate ethics statements
Corporate identity statements
Issue Date: 
2012
Publisher: 
Servicio de Publicaciones de la Universidad de Navarra
ISSN: 
2174-0895
Citation: 
HERNÁNDEZ RUIZ, A. y MARTÍN LLAGUNO, M., ""Ethics on the corporate websites of the main advertising agencies in Spain"" en:Comunicación y Sociedad, vol. XXV, n. 1, 2012, pp.367-398.
Abstract
Although a significant number of studies have been carried out in relation to the ethical criteria of advertising messages in Spain, little or no research has been done on the corporate ethics of advertising agencies. Based on a content analysis methodology, the research presented here provides a twofold account of the ethical dimension of agency self-advertising on the Internet by reading (1) corporate ethics statements and (2) corporate identity statements. The results of such reading disclose that only a minimal percentage of companies is bound by particular ethical commitments and only one advertising agency makes explicit reference to ethical concerns in its corporate identity statement

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