Advertising self-regulation activity: A Comparison between Spain and US

Medina, M. (Mercedes); An, S. (Soontae)

Other Titles:

Publizitatearen autorregulazioa. Espainia eta Estatu Batuen arteko konparaketa
Autorregulación publicitaria. Comparación entre España y Estados Unidos

Authors:

Medina, M. (Mercedes)

An, S. (Soontae)

Keywords:

Materias Investigacion::Comunicación

Issue Date:

2012

Publisher Version:

http://www.ehu.es/zer/hemeroteca/pdfs/zer33-01-medina.pdf

ISSN:

1137-1102.

Citation:

Medina, M.; An, S. (2012) Advertising self-regulation activity: A Comparison between Spain and US. Zer, vol.17, n.33, pp. 13-29

Abstract

This study evaluates the activity of the Spain’s advertising self-regulatory system, Autocontrol, from 2005-2009. The cases analyzed were coded according to product category, challenger, media, Autocontrol and advertiser response, codes and laws involved and basic principles addressed. Results were compared to the activity developed by Autocontrol during the last nineties and to the US case. Ramos (2001) analyzed the cases attended by AACC from 1996-2000 and Armstrong and Ozanne’s (1983) did something similar with the American Association. The findings point to more active participation of consumer organizations and consumers in Spain, as compared to that in U.S. and the years before.

URI:

https://hdl.handle.net/10171/27403

Appears in Collections:

DA - Comunicación - Empresa Informativa - Artículos de Revista

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