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dc.creatorGutiérrez-García, E. (Elena)-
dc.creatorSádaba, T. (Teresa)-
dc.date.accessioned2013-02-15T13:20:33Z-
dc.date.available2013-02-15T13:20:33Z-
dc.date.issued2012-
dc.identifier.citationGUTIÉRREZ GARCÍA, E. y SADABA GARRAZA, T., ""Making things happen: the role of communication in strategic management A case study on banking industry."" en: Communication and Society/Comunicación y Sociedad, vol. XXIII, n. 2, 2010, pp.179-201.es_ES
dc.identifier.issn2174-0895-
dc.identifier.urihttp://hdl.handle.net/10171/27881-
dc.description.abstractFinancial institutions are the protagonists of the ongoing economic crisis. Recent financial scandals and dubious management have emerged while an intense debate on the responsibility of business has risen. In academia, the stakeholder management school has earned acceptance; and one question arises: is orderly, coherent management possible when executives embrace the demands of customers and other stakeholders? A case study from the banking sector would be of interest, in order to ascertain if the industry, traditionally branded as opaque and ill-disposed towards public demands, has embraced stakeholder theory assumptions in its management practice. This case allows a deepen thought in the field of communication management, far removed from window-dressing, which stands as a true social dialogic dimension.es_ES
dc.language.isoenges_ES
dc.publisherServicio de Publicaciones de la Universidad de Navarraes_ES
dc.rightsinfo:eu-repo/semantics/openAccesses_ES
dc.subjectBankses_ES
dc.subjectCommunicationes_ES
dc.subjectPublic relationses_ES
dc.subjectStakeholderses_ES
dc.subjectManagementes_ES
dc.titleMaking things happen: the role of communication in strategic management A case study on banking industry.es_ES
dc.typeinfo:eu-repo/semantics/articlees_ES
dc.relation.publisherversionhttp://www.unav.es/fcom/comunicacionysociedad/es/resumen.php?art_id=368es_ES
dc.type.driverinfo:eu-repo/semantics/articlees_ES

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