Making things happen: the role of communication in strategic management A case study on banking industry.
Keywords:
Banks
Communication
Public relations
Stakeholders
Management
Publisher:
Servicio de Publicaciones de la Universidad de Navarra
Citation:
GUTIÉRREZ GARCÍA, E. y SADABA GARRAZA, T., ""Making things happen: the role of communication in strategic management A case study on banking industry."" en: Communication and Society/Comunicación y Sociedad, vol. XXIII, n. 2, 2010, pp.179-201.
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