Popular National Culture and Advertising in the Soviet Travel Agencies, 1964 -1984

Zhuk, S. (Sergei)

Authors:

Zhuk, S. (Sergei)

Keywords:

International tourism
Advertising
Brezhnev era
Nationalism
Western rock music

Issue Date:

2011

Publisher:

Servicio de Publicaciones de la Universidad de Navarra

ISSN:

1139-0107

Citation:

Zhuk, S. (2011). ""Popular National Culture and Advertising in the Soviet Travel Agencies, 1964 -1984"", Memoria y Civilización, 14, 53-77

Abstract

Sergei Zhuk's article deals with problem of advertising of international tourism abroad during the Brezhnev Era. Commercial reasons made the Soviet administration of various travel agencies to incorporate in their advertising elements of nationalism and western rock music as well.

URI:

https://hdl.handle.net/10171/34926

DOI:

10.15581/001.14.1691

Appears in Collections:

REV - Memoria y Civilización - Vol. 14 (2011)

Files in This Item: