The evolution of Dircom: from communication manager to reputation strategist
Other Titles:
La evolución del DirCom: de gestor de la comunicación a estratega de la reputación
Keywords:
Corporate reputation
Chief Communication and Reputation Officer
Dircom
Intangible management
Corporate social responsibility
History
Reputación corporativa
Director de comunicación
Gestión de intangibles
Responsabilidad social corporativa
Historia
Publisher:
Servicio de Publicaciones de la Universidad de Navarra
Citation:
CASADO MOLINA, A.M., MÉNDIZ NOGUERO, A. & PELÁEZ SÁNCHEZ, I. “The evolution of Dircom: from communication manager to reputation strategist”,Communication&Society/Comunicación y Sociedad, Vol. 26, n. 1, 2013, pp. 47- 66.
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