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| Campo DC | Valor | Lengua/Idioma |
|---|---|---|
| dc.creator | Arrese, Á. (Ángel) | - |
| dc.date.accessioned | 2014-03-12T17:40:58Z | - |
| dc.date.available | 2014-03-12T17:40:58Z | - |
| dc.date.issued | 2005 | - |
| dc.identifier.citation | A. Arrese, “Issues in media product management”, en Alan B. Albarran, Sylvia M.Chan-Olmstedy Michael O.Wirth (eds.), Handbook of Media Management and Economics, Lawrence Erlbaum Associates, New Jersey, 2005, pp.181-201 | es_ES |
| dc.identifier.isbn | 0805850031 | - |
| dc.identifier.uri | https://hdl.handle.net/10171/35501 | - |
| dc.description.abstract | This article explains the main dimensions of media contents as products, from the economic and managerual point of view. | es_ES |
| dc.language.iso | eng | es_ES |
| dc.rights | info:eu-repo/semantics/openAccess | es_ES |
| dc.rights | info:eu-repo/semantics/openAccess | es_ES |
| dc.subject | Media Magament | es_ES |
| dc.subject | Product Management | es_ES |
| dc.title | Issues in Media Product Management | es_ES |
| dc.type | info:eu-repo/semantics/bookPart | es_ES |
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