Engaging Readers: A study of magazine advertising effectiveness in the Chilean media market
Other Titles:
Conectándose con los lectores: Estudio de la efectividad publicitaria en el mercado de revistas en Chile
Keywords:
Engagement
Magazines
Advertising
Advertising effectiveness
Experience
Chile
Vínculo
Revistas
Efectividad publicitaria
Experiencia
Revistas
Publisher:
Servicio de Publicaciones de la Universidad de Navarra
Citation:
BENAVIDES, C. & VAN WEEZEL, A., “Engaging Readers: A study of magazine advertising effectiveness in the Chilean media market”, Communication&Society/Comunicación y Sociedad, Vol. 26, n. 2, 2013, pp. 131‐146.
Statistics and impact
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