Audiovisual Industry Audiovisual Markets Movies Production Distribution Exhibition Windows Television Video Producer Materias Investigacion::Comunicación
Media Business School
Pardo, A. “The Process of Making and Selling Movies”. En: Pardo, Alejandro (ed.), The Audiovisual Management Handbook: An In-Depth Look at the Film, Television and Multimedia Industry in Europe, Media Business School, Madrid, 2002, pp. 47-66.
As a process subject to time and planning, movie production can be broken down into three different phases: development, production, and commecial exploitation. The first two constitute the core of the production process and a producer must be competent in both. The third belongs to the market exploitation process and requires the collaboration of other players in each window (distributors, exhibitors, television networks).