The Process of Making and Selling Movies
Keywords: 
Audiovisual Industry
Audiovisual Markets
Movies
Production
Distribution
Exhibition
Windows
Television
Video
Producer
Materias Investigacion::Comunicación
Issue Date: 
2002
Publisher: 
Media Business School
ISBN: 
84-887773-09-9
Citation: 
Pardo, A. “The Process of Making and Selling Movies”. En: Pardo, Alejandro (ed.), The Audiovisual Management Handbook: An In-Depth Look at the Film, Television and Multimedia Industry in Europe, Media Business School, Madrid, 2002, pp. 47-66.
Abstract
As a process subject to time and planning, movie production can be broken down into three different phases: development, production, and commecial exploitation. The first two constitute the core of the production process and a producer must be competent in both. The third belongs to the market exploitation process and requires the collaboration of other players in each window (distributors, exhibitors, television networks).

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