Movies and screens: the Spanish audience’s choice
Palabras clave : 
Materias Investigacion::Comunicación
Audiences
Digitalization
Entertainment
Movies
Consumption
Screens
Fecha de publicación: 
2014
Editorial : 
Servicio de Publicaciones de la Universidad de Navarra
ISSN: 
2174-0895
Cita: 
Pardo, A. & Etayo, C. (2014). Movies and screens: the Spanish audience’s choice. Communication & Society 27(4), 131-145.
Resumen
Consumer habits in relation to audiovisual products are changing due to the greater range and unlimited access to contents available. This article explores the screens viewers favor in watching films, as well as the screens they actually use. The data are taken from a survey of a sample comprising 1,000 Spanish people aged over 14. The results show that there are differences with regard to preferences for screen-type and frequency of use, which correlate with socio-demographic variables (sex, age and educational background).

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20141027124907.pdf
Descripción: 
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471,45 kB
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Adobe PDF


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