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dc.creatorGarcía-del-Barrio, P. (Pedro)-
dc.creatorPujol, F. (Francesc)-
dc.date.accessioned2017-03-24T09:03:06Z-
dc.date.available2017-03-24T09:03:06Z-
dc.date.issued2013-
dc.identifier.citationGarcía-del-Barrio, P. (Pedro); Pujol, F. (Francesc). "Sport Talent, Media Value and Equal Prize Policies in Tennis". En . , 2013,es
dc.identifier.urihttp://hdl.handle.net/10171/43112-
dc.description.abstractGiven the economic and commercial implications of sports, the media value of players and teams is considered a major asset in professional sports businesses. This paper aims to assess the economic value of intangible assets in the tennis industry. In order to rank the media value of professional tenni s players (both men and women), we measure the intangible talent of players based on their exposure in the mass media. We use the ESI (Economics, Sports and Intangibles) methodology to examine some issues related to the competitive structure of tennis. Then, we explore whether policies regarding prize money could be more efficiently designed to account for the economic contribution of the players. The paper uses weekly data on the media presence and popularity of 1,400 professional tennis players (700 women and 700 men competing in 2007, respectively, in the WTA and ATP).es_ES
dc.language.isoenges_ES
dc.rightsinfo:eu-repo/semantics/openAccesses_ES
dc.subjectMaterias Investigacion::Economía y Empresaes_ES
dc.subjectDiscriminationes_ES
dc.subjectPay and performancees_ES
dc.subjectProfessional tennises_ES
dc.subjectMedia valuees_ES
dc.subjectEvaluation of intangible assetses_ES
dc.titleSport Talent, Media Value and Equal Prize Policies in Tennises_ES
dc.typeinfo:eu-repo/semantics/articlees_ES

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