Who really creates the place brand? Considering the role of user generated content in creating and communicating a place identity
Keywords:
Visual imagery
qualitative research
place brand image
Corfu
Easter
content analysis
Publisher:
Servicio de Publicaciones de la Universidad de Navarra
Citation:
Skinner, H. (Heather). "Who really creates the place brand? Considering the role of user generated content in creating and communicating a place identity". Communication & Society. 31 (4), 2018, 9 - 25
Statistics and impact
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