‘All for One, One for All’: communicative processes of co-creation of place brands through inclusive and horizontal stakeholder collaborative networks
Keywords:
Place branding
communication
co-creation
networks
participatory action
research
Publisher:
Servicio de Publicaciones de la Universidad de Navarra
Citation:
Ripoll-González, L. (Laura); Lester, L. (Libby). "‘All for One, One for All’: communicative processes of co-creation of place brands through inclusive and horizontal stakeholder collaborative networks". Communication & Society. 31 (4), 2018, 59 - 78
Statistics and impact
0 citas en
0 citas en
Items in Dadun are protected by copyright, with all rights reserved, unless otherwise indicated.