The impact of attitudes towards influencers amongst millennial fashion
Keywords:
Buying behavior
Fashion
Millennials
Opinion leaders
Influencer
Note:
This work is licensed under the “Creative Commons Attribution – NonCommercial – NoDerivatives 4.0 International” license (CC BY-NC-ND 4.0).
Citation:
Sádaba-Garraza, M. (María Teresa); Simone Guercini; San Miguel-Arregui, P. (Patricia). "The impact of attitudes towards influencers amongst millennial fashion". Studies in communication sciences. 18 (2), 2018, 439 - 460
Statistics and impact
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