From passive consumption of media goods to active use of media brands: on value generation and other differences
Keywords:
Media consumption
active user
business models of digital media
social values
media brands
digital platforms
Publisher:
Servicio de Publicaciones de la Universidad de Navarra
Citation:
Sparviero, S. (Sergio). "From passive consumption of media goods to active use of media brands: on value generation and other differences". Communication and Society. 32 (3), 2019, 67 - 78
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