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Chinchilla-Albiol, M. (María Nuria); Rey-Peña, C. (Carlos); Lleo-De Nalda, Á. (Álvaro). "Measuring the Purpose Strength". En Carlos Rey, Miquel Bastons, Phil Sotok. Purpose-Driven Organizations: Ideas for a better world (pp. 119-130). Palgrave MacMillan, 2019
In the preceding chapters, a new logic for the twenty-first-century organization was proposed—the logic of leading based on a shared and common business purpose, one that captures the mind, captivates the heart, and guides the
day-to-day routines of every individual in the organization. In view of this
new logic, though, the question becomes, how are leaders to assess whether or not the purpose of the business is truly common and deeply shared?