Measuring the Purpose Strength
Keywords: 
Purpose
Shared purpose
Purpose strength model
Issue Date: 
2019
Publisher: 
Palgrave MacMillan
ISBN: 
978-3-030-17674-7
Note: 
This chapter is licensed under the terms of the Creative Commons Attribution 4.0 International License
Citation: 
Chinchilla-Albiol, M. (María Nuria); Rey-Peña, C. (Carlos); Lleo-De Nalda, Á. (Álvaro). "Measuring the Purpose Strength". En Carlos Rey, Miquel Bastons, Phil Sotok. Purpose-Driven Organizations: Ideas for a better world (pp. 119-130). Palgrave MacMillan, 2019
Abstract
In the preceding chapters, a new logic for the twenty-first-century organization was proposed—the logic of leading based on a shared and common business purpose, one that captures the mind, captivates the heart, and guides the day-to-day routines of every individual in the organization. In view of this new logic, though, the question becomes, how are leaders to assess whether or not the purpose of the business is truly common and deeply shared?

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