Measuring the Purpose Strength

Chinchilla-Albiol, M.N. (María Nuria); Rey-Peña, C. (Carlos); Lleó-de-Nalda, A.(Alvaro)

Authors:

Chinchilla-Albiol, M.N. (María Nuria)

Rey-Peña, C. (Carlos)

Lleó-de-Nalda, A.(Alvaro)

Keywords:

Purpose
Shared purpose
Purpose strength model

Issue Date:

2019

Publisher:

Palgrave MacMillan

ISBN:

978-3-030-17674-7

Note:

This chapter is licensed under the terms of the Creative Commons Attribution 4.0 International License

Citation:

Chinchilla-Albiol, M. (María Nuria); Rey-Peña, C. (Carlos); Lleo-De Nalda, Á. (Álvaro). "Measuring the Purpose Strength". En Carlos Rey, Miquel Bastons, Phil Sotok. Purpose-Driven Organizations: Ideas for a better world (pp. 119-130). Palgrave MacMillan, 2019

Abstract

In the preceding chapters, a new logic for the twenty-first-century organization was proposed—the logic of leading based on a shared and common business purpose, one that captures the mind, captivates the heart, and guides the day-to-day routines of every individual in the organization. In view of this new logic, though, the question becomes, how are leaders to assess whether or not the purpose of the business is truly common and deeply shared?

URI:

https://hdl.handle.net/10171/58525

DOI:

10.1007/978-3-030-17674-7_10

Appears in Collections:

DA - TECNUN - Organización industrial - Capítulos de libros

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