Full metadata record
DC Field | Value | Language |
---|---|---|
dc.creator | Atarama-Rojas, T. (Tomás) | - |
dc.creator | Guerrero-Perez, E. (Enrique) | - |
dc.creator | Gerbolini, V. (Valeria) | - |
dc.date.accessioned | 2020-06-12T10:53:44Z | - |
dc.date.available | 2020-06-12T10:53:44Z | - |
dc.date.issued | 2020-06-11 | - |
dc.identifier.citation | Atarama-Rojas, Tomás; Guerrero-Pérez, Enrique; Gerbolini, Valeria. "Participation and transmediality: audience influence on web series". International Journal of Communication. , 2020-06-11, 3614 - 3632 | es_ES |
dc.identifier.issn | 1932-8036 | - |
dc.identifier.uri | https://hdl.handle.net/10171/59045 | - |
dc.description.abstract | Interactivity with users represents a key feature of transmedia storytelling. This research revolves around the way viewer engagement influences the content of an interactive Web series—namely, Si fueras tú. The series used a strategy based on social networks to encourage viewer participation in the decisions of the protagonist. Research uses a mixed study methodology that includes (1) an analysis of turning points, (2) an analysis of characters, (3) content analysis based on viewers’ comments on social media, and (4) in- depth interviews with project managers to illuminate the process of building the transmedia strategy. Findings confirm that audience participation influences the content of the fiction series, albeit in a limited way, with the main aim being to retain the audience as part of the marketing strategy. | es_ES |
dc.language.iso | eng | es_ES |
dc.publisher | University of Southern California USC Annenberg Press | es_ES |
dc.rights | info:eu-repo/semantics/openAccess | es_ES |
dc.subject | Transmedia storytelling | es_ES |
dc.subject | Interactivity | es_ES |
dc.subject | Fiction | es_ES |
dc.subject | Audience | es_ES |
dc.subject | Series | es_ES |
dc.subject | Series | es_ES |
dc.subject | Participation | es_ES |
dc.subject | Viewer engagement | es_ES |
dc.subject | Social media | es_ES |
dc.subject | Production | es_ES |
dc.subject | Television | es_ES |
dc.title | Participation and transmediality: audience influence on web series | es_ES |
dc.type | info:eu-repo/semantics/article | es_ES |
dc.relation.publisherversion | https://ijoc.org/index.php/ijoc/article/view/14024/3144 | es_ES |
dc.publisher.place | Los Angeles | es_ES |
dc.description.note | Creative Commons Attribution Non-commercial No Derivatives (by-nc-nd) | es_ES |
dadun.citation.endingPage | 3632 | es_ES |
dadun.citation.publicationName | International Journal of Communication | es_ES |
dadun.citation.startingPage | 3614 | es_ES |
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