The transformation of audiovisual media companies: The cases of Mediaset (Italy) and Antena 3 (Spain)
Keywords:
Multiplatform strategy
Digital transformation
Spain
Italy
Mobile TV
Web TV
Materias Investigacion::Comunicación
Citation:
Medina, M., & Prario, B. The transformation of audiovisual media companies: The cases of Mediaset (Italy) and Antena 3 (Spain). Studies in Communication Sciences (2013), http://dx.doi.org/10.1016/j.scoms.2013.10.001
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