YouTube celebrity endorsement: audience evaluation of source attributes and response to sponsored content. A case study of influencer Verdeliss
Publisher:
Servicio de Publicaciones de la Universidad de Navarra
Citation:
Monge-Benito, S. (Sergio); Elorriaga-Illera, A. (Angeriñe); Olabarri-Fernández, E. (Elena). "YouTube celebrity endorsement: audience evaluation of source attributes and response to sponsored content. A case study of influencer Verdeliss". Communication & Society. 33 (3), 2020, 149 - 166
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