The social media presence of Ibex 35 top executives and their role as influencers
Other Titles:
The social media presence of Ibex 35 top executives and their role as influencers
Keywords:
Influencers
visibilidad ejecutiva
redes sociales
CEOs
presidentes de empresas
narrativa de marcas
Ibex 35
Publisher:
Servicio de Publicaciones de la Universidad de Navarra
Citation:
Pérez-Serrano, M.J. (María José); García-Santamaría, J.V. (José Vicente); Rodríguez-Pallares, M. (Miriam). "The social media presence of Ibex 35 top executives and their role as influencers". Communication & Society. 33 (2), 2020, 313 - 328
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