The declining share of primary data and the neglect of the individual level in international business research
Keywords:
Primary data
Secondary data
Individual-level research
Level of analysis
Methods diversity
Methodological rigor
Methodological trends
IB paradigm
Citation:
Cerar, J., Nell, P.C. & Reiche, B.S. The declining share of primary data and the neglect of the individual level in international business research. J Int Bus Stud 52, 1365–1374 (2021). https://doi.org/10.1057/s41267-021-00451-0
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