Creating, producing and selling tv shows: the case of the most popular dramedies in Spain

Abstract

Why are family series like Médico de fami/ia, Cuéntame and Los Serrano so SUCCeSSful? How do they get from the script to screen? How are they programmed? What audience figures have they got and why? What parallels and differences do they show in portraying the family in Spain? How profitable have they been? Here you will find full answers to these and other questions on the three series that, thanks to their popularity and commercial success, are landmarks in the history of Spanish television. This is a complete comparative study that covers creative and production issues (script and development, negotiations, production standards), in addition to programming and commercial exploitation strategies, audience analysis and narrative structure. Because of its multidisciplinary approach, this study is a first in our country, and will doubtlessly contribute to academic research on TV series.