Editorial: Fashion communication: Between tradition and digital transformation
Keywords: 
Fashion communication
Digital transformation
Open acces
Hematic section
Issue Date: 
2018
Publisher: 
Scoms
ISSN: 
1424-4896
Note: 
The electronic contributions in the Internet are distributed under the "Creative Commons Attribution – NonCommercial – NoDerivatives 4.0 International" - License (CC BY-NC-ND 4.0). This license allows others to share the work in any medium or format with an acknowledgement of the work's authorship and initial publication in Studies in Communication Sciences SComS. However, the work may not be altered or transformed and it may not be used for commercial purposes. These conditions are irrevocable. The full text of the license may be read under http://creativecommons.org/licenses/by-nc-nd/4.0/deed.en
Citation: 
Kalbaska, N. (Nadzeya); Sadaba-Garraza, T. (Teresa); Cantoni, L. (Lorenzo). "Editorial: Fashion communication: Between tradition and digital transformation". Studies in communication sciences. 18 (2), 2018, 269 - 285
Abstract
We are happy and thrilled to introduce this thematic section of Studies in Communication Sciences (SComS), devoted to Fashion Communication. It was about two years ago when we first discussed the idea in Madrid: then we got the approval by SComS Editors, published the call, and eventually secured the outstanding collection of papers you have in your hands (or on your screen). A long and enriching journey, full of interactions, conversations, views and reviews, a journey that makes the scholar’s work so fascinating (even if, sometimes, not that fashionable).
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