REV - Communication & Society - Volumen 34, N. 2 (2021)
Permanent URI for this collectionhttps://hdl.handle.net/10171/58821
See
Results
- The representation of the Spanish Crown in the public sphere through institutional acts(Servicio de Publicaciones de la Universidad de Navarra, 2021) Sánchez-González, M.D. (Mª Dolores del Mar); Luque-Crespo, L. (Lola); Polo, M. (Marta)The main objective of this work is to analyse how the representation in the public sphere of the Crown and the Head of the Spanish State is managed towards public opinion through public, official, and unofficial institutional acts, as reported by the House of H. M. the King. To answer the research questions contained in this objective, a quantitative methodological design based on content analysis is carried out (Krippendorff, 2002). This is applied to a corpus of the 996 public, official, and unofficial acts, contained in the web institution of the House of H. M. the King, between 2015 and 2019, for its subsequent computer processing with SPSS statistical software. Through the concept of intramethod triangulation, a qualitative analysis is applied in an auxiliary way to answer RQ3. The results show not only that the presence of the Royal Family, in the acts observed, contributes towards the public staging of its constitutional functions, but also that there is a map of specific audiences on which the Royal House projects pertinent legitimising messages (regarding the Crown and the Head of State) based on perceived social demands. This confirms the existence of a dialogical communication system, supported by a strategic conception of Crown-society relations, which is resolved mainly through ceremonial acts.
- Theorizing race, marginalization, and language in the digital media(Servicio de Publicaciones de la Universidad de Navarra, 2021) Mallya, D. (Deepali); Susanti, R. (Rini)Digitization of the communication medium has transformed the mute, marginalized ‘audience’ into a heterogeneous and credible content ‘producer.’ Drawing on this dynamics and operation of the digital media, it has urged the need to re-theorize ‘marginalization’ and ‘race.’ Hence, this paper critiques the digital-media tool, blogs, using a rhetoric-textual analysis method and critical discourse analysis method for the fictional text, Americanah. These methods employ the psychoanalytical-Althusserian critique of Adichie’s fictional narrative, Americanah. In the psychoanalytical sense, blog-writing can qualify as a mechanism of ‘sublimation’ in the post-modern world. In the Althusserian sense, blogs become persuasive mechanisms for a subject’s interpellation into non-dominant ideology. Among the plethora of marginalized global communities, African-Americans are enormously embracing the virtual communication trends for socio-political motives. This paper theorizes the correlations between race-related blogging, psychoanalytic sublimation, and the socio-political repudiation of power structure by employing the literary text as material evidence. Accordingly, the literary study has concluded that digital-mediums (i.e., in this case, political blogs) can depose the power vested in the ideological-state-apparatuses and impose a high potential for expression of unrestrained, credible, and democratic voice of the marginalized. It also validates that blogs/blogging influences and moulds national/political/racial discourses by lending a liberated voice and context-independent perspective to the racially oppressed.
- Audiovisual Production by the Contemporary European Extreme Right: Filmic Inheritances and Intertexts to Spread the Hate(Servicio de Publicaciones de la Universidad de Navarra, 2021) Rodríguez-Serrano, A. (Aarón); Martín-Núñez, M. (Marta); García-Catalán, S. (Shaila)This article analyses the narrative techniques of major far-right political parties in contemporary Europe, based on their promotional videos on YouTube. It argues that the construction of their discourse is based mainly on cinematic references that connect with both the post-modern epic and the propaganda machinery of the Third Reich. Their visual motifs are thus positioned on two intertextual axes: post-classical cinema and Nazi propaganda. To support this hypothesis, a qualitative methodology of discourse analysis is applied, with special emphasis on the textual analysis of both formal features (staging, framing, and editing) and thematic content (the political messages conveyed). After offering a brief outline of the current state of the dissemination of right-wing extremist messages on YouTube, the article examines a sample of 53 of the most important institutional videos by the 12 far-right parties that have been most successful in their respective national elections. The results confirm that their visual motifs evoke three of the most characteristic fields of signification of the extreme right: the construction of the leader, the idea of nation, and the creation of an external enemy. In all three cases, a series of images is used with the aim of both captivating the audience with historical-military references and appropriating stylistic features from the nationalist iconography of the Heimat, which inspired many of the UFA films of the Nazi era.
- Uses and gratifications of multiscreen news consumption among Spanish youth(Servicio de Publicaciones de la Universidad de Navarra, 2021) de-Marchis, G. (Giorgio); Niño-González, J.I. (José Ignacio); Cuesta-Cambra, U. (Ubaldo)This paper aims to describe how Spanish youth use multiscreen in a news search context, and what are the gratifications they obtain through this multichannel model. A survey was responded by a panel of 441 individuals representative of the national population in an 18-35 age range. Five gratifications were found: the desire to obtain “information in real time,” “social interaction,” “comprehension,” “leisure,” and “habit.” The desire to obtain “information in real time” predicts multiscreen use behavior when searching for news. Moreover, three factors are relevant when predicting the duration of multiscreen use: “information in real time,” “social interaction,” and “leisure.”
- Article 13 on social media and news media: disintermediation and reintermediation on the modern media landscape(Servicio de Publicaciones de la Universidad de Navarra, 2021) Moreno, José; Sepúlveda, RitaThe former Article 13 (now Article 17) of the European directive on copyright and the internet (Directive EC2019/790) has been under negotiations since 2016 and was finally approved in 2019. In Portugal, however, the issue was mostly absent from public scrutiny and debate until November 2018. In that month, the issue arose to a prominent level, both in news media and in social media, following a wave of alerts issued by various young youtubers, incentivized by YouTube management. In this paper, we engage in the discussion concerning disintermediation, studying the way in which such alerts spread both in news media and social media, and understanding the role played by the users of social media platforms in modelling the social relevance and the social discourse of the issue of copyright and the internet. To do so, we used digital methods, collecting and analysing data from Twitter, YouTube and from online news media, mapping Article 13 discussions and identifying key actors in each field, as well as the connections between them. The results show that the ease of access provided by platforms such as Twitter or YouTube converts some users to prominent influencers and that, in some cases, those influencers are able to shift and model the public discourse about relevant collective issues.
- Pandemic/Screen. The visual motif of police violence in public spaces during the COVID-19 pandemic(Servicio de Publicaciones de la Universidad de Navarra, 2021) Bouhaben, M.A. (Miguel Alfonso); Alarcón-Zayas, V. (Violeta)In the current context of the COVID-19 pandemic, various forms of digital surveillance have been globally, established. Despite many of these forms of surveillance already existed, now, they have increased their range and have been legitimized and imposed daily. The logic of surveillance has allowed the universalization of surveillance, denunciation between citizens, and protests through mobile phone screens and social networks. In this state of exception, crossed by the rise of vigilantism, we propose to analyze the visual motif of police brutality in public spaces during the confinement. We will base the analysis on three categories of subjective enunciation: a witness-gaze, where the observer remains silent, recording the image; a protest-gaze, in which the observer reproaches the police for their violent action; and a lynching-gaze, where, on the contrary, the observer encourages police brutality and denounces the subject who transgresses confinement and goes for a walk on public roads. These types of gaze will allow us to demonstrate a settlement in the popular imagination of trust in the use of digital technologies and media to empower citizens in political and social praxis, and citizen journalism.
- The Atlántida of Capitalism. The murals of Sert in the decorative programme of New York’s Rockefeller Center(Servicio de Publicaciones de la Universidad de Navarra, 2021) Jiménez-González, M. (Marcos); Cannon, C.E. (Clare Elizabeth); Latorre-Izquierdo, J. (Jorge)New York’s Rockefeller Center is one of most symbolically rich places in the world, although few of its millions of visitors stop to reflect on what its images of power really mean. In the form of an Atlantean mythological allegory, Rockefeller Center was conceived as symbolic propaganda for capitalist, liberal values implicit in both the ‘American Dream’ and the ideology espoused by the Rockefeller family. It embodies the utopia of progress and science that promotes the freedom of the individual and the free movement of capital. Due to ideological clashes –or the vagaries of fate– the Catalan José María Sert was the artist to ultimately complete the most eloquent mural in the main building, a mural which had formerly been painted by Diego de Rivera, and entitled Man at the Crossroads. Sert was a muralist who had previously worked on the scenographic illustration of Manuel de Falla’s Atlántida, capturing some of the motifs that inspired that great cantata based on poetic texts by Jacint Verdaguer. That earlier work is reflected in the lobby of Rockefeller Center’s main building. While Diego de Rivera’s censored frescoes have been studied prolifically, little attention has been paid to Sert’s paradoxical reading of the same subjects. In this article, we analyse the history of the Atlantean Mediterranean literary myth in relation to Spain, the use John D. Rockefeller Jr. made of them in his emblematic urbanistic ensemble, and also the peculiar reading that the Catalan muralist made of these themes of Atlantis in relation to capitalism.
- The Climate Emergency in the Spanish Media and the «Decalogue of Recommendations for Reporting on Climate Change»(Servicio de Publicaciones de la Universidad de Navarra, 2021) Morales-Corral, E. (Enrique); Teso-Alonso, M.G. (Mª Gemma); Gaitán-Moya, J.A. (Juan Antonio)In the last two years, since the publication of the latest IPCC reports (IPCC, 2018 & 2020), greater alarm in the scientific, media and social areas has elevated the climate crisis to an emergency level. The social perception of the risk for people and the communication of this emergency has become a complex social phenomenon being constantly updated. This article sets out the results of the content analysis for communications on climate change (CC) in the main Spanish press, radio and television media and their respective Twitter accounts. A structural sampling has been used to identify the different media and supports to be analyzed. The time segment of the Climate Week NYC 2019 was chosen because key dates for the objectives of the study converge there. The Decalogue of Recommendations for Reporting on Climate Change (ECODES, 2018)”, endorsed by over 80 media sources in Spain in the years 2018 and 2019, brings together a series of variables for climate change communication analysis including outstanding concepts and values. The results confirm that the media discourse on CC is worded in accordance with the different social, scientific, and political agendas which interact with the media agenda. Particularities have been found in terms of how the information has been treated and the representations of CC, depending on the type of media analyzed. The evaluation also permits the identification of common elements that characterize the media discourse and shows how the acceleration of the six social tipping interventions (STI) identified by Otto et al. (2020) requires the strategic cooperation of the media for social transformation.
- Scientific power in the Spanish press during the pandemic: a portrait of new leaders while explaining its risk(Servicio de Publicaciones de la Universidad de Navarra, 2021) Lopez-Garcia, G. (Guillermo); Iranzo-Cabrera, M. (María)This work is based on the mediatisation of society theory, which establishes more attached importance and the presence of the mass media as mediators in various social processes, as well as on Production Studies, that analyse creative skills to draw an audience, to apply these theories to the media representation of the COVID-19 pandemic. The objective is to analyse how the generalist media have represented male/female scientists, who have become social benchmarks during the first COVID-19 wave in Spain. Our initial hypothesis considers that the purpose of the mediatisation of scientific discourse was to contribute answers to, and to keep society calm, in an uncertainty context. By content and discourse analyses with a sample formed by 172 pieces of work published between 25 January and 5 July 2020 in four Spanish digital newspapers, we observed how these specialists not only became the usual sources of journalistic information but were also the main leading figures in them. The mass media pay attention to their statements, but also to their aesthetics and communication style, which are singular compared to conventional power to date. Science enters the national section with its own image and explanatory intentionality. Nonetheless, constant overexposure and its link with governments making controversial decisions influence the image held by the public opinion of scientists with time, which dissociates them from its knowledge and identifies them with political power.
- Images and visual motifs of Spanish economic power: the IBEX court and the banking crisis (2011–2013)(Servicio de Publicaciones de la Universidad de Navarra, 2021) Fernández, A.A. (Ana Aitana); Garin, M. (Manuel)The media help to construct the visual and iconographic imagery of economic power in the dialectical tension between what they show and what they leave out of view. Images such as unemployment queues, graphs, and portraits of the powerful appear assiduously on the front pages of the press, revealing different visual motifs essential to understanding the narrative of the economy, with its inheritances, mutations and hierarchies, which point to its relationship with other spheres of power such as the monarchy or politics. This article attempts to decipher the codes of visual representation of the economic sphere in Spain through the qualitative analysis of front-page photographs published in El País, El Mundo and La Vanguardia from 2011 to 2013, a period marked by the banking and financial crisis, civil protests, or the judicial prosecution of figures such as Rodrigo Rato. The methodology used combines visual analysis and comparative iconography with theoretical foundations of social semiotics and visual communication, as well as interviews with photojournalists and chiefs of staff. Finally, the results conclude that both economic leaders and the media codify their photographs using specific visual motifs to project a distant and proactive image of the banking elite, which is only disrupted when previously revered figures of the economic elite fall from grace in corruption cases. And also, that in the dialectic of the visible and the invisible of economic power there are hidden historical moments that can never be photographed.
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