REV - Communication & Society - Volumen 34, N. 3 (2021)
Permanent URI for this collectionhttps://hdl.handle.net/10171/58822
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Results
- Claudia Mellado (Ed.), Beyond Journalistic Norms: Role Performance and News in Comparative Perspective. Published by Routledge, London, 2021, 299 pp. [RECENSIÓN](Servicio de Publicaciones de la Universidad de Navarra, 2021) Jiménez-Martínez, C. (César)
- Challenging hegemony and power in the sixteenth century: The Discourse of Voluntary Servitude as antecedent of critical public relations theory(Servicio de Publicaciones de la Universidad de Navarra, 2021) García, C. (César)This article applies La Boétie’s concept of voluntary servitude to public relations historiography through a historic-critical analysis. Written in the same Renaissance era than other early history books of the history of public relations such as Machiavelli’s The Prince, The discourse of voluntary servitude (1552-1553) reveals to the publics the power that would lie in their refusal to engage with the authority (or in other words, the state, the prince or the monarch). The result is that, through a postmodern approach of emphasizing dissensus, the concept of voluntary servitude and its encouragement of activism and passive resistance can be considered an early precedent of critical public relations theory. Furthermore, without being judgmental, La Boétie invites us to a reflection on the role of self-responsibility of the publics in their power relationships with organizations.
- Friends or just fans? Parasocial relationships in online television fiction communities(Servicio de Publicaciones de la Universidad de Navarra, 2021) Gómez-Morales, B.M. (Beatriz María); Lacalle, C. (Charo); Narvaiza, S. (Sara)This paper explores parasocial phenomena on social media pages related to Spanish television fiction by analysing the development of parasociality through relationships established between users and characters and the characteristics of this type of online community. The sample consisted of 4,762 spontaneous comments posted on social media pages (1,598 on Facebook and 3,164 on Twitter) linked to television series. Comments published between 1 January 2018 and 31 May 2020 were compiled the day after the premiere of each fiction. Our findings confirm those of previous researchs on the similarity between parasocial relationships with fictional characters and relationships in real life. This study also substantiates that women’s comments show a greater tendency to draw associations between parasocial relationships and daily life. We also find a link between programme longevity and audience success on the one hand, and the intensity of parasocial relationships with the characters on the other. The relationships among community members reveal a degree of narcissism, prompting more self-disclosure than interaction with the rest of the users. Therefore, such relationships are closer to consociality (Kozinets, 2015) than parasociality, although significant differences concerning gender identity are also found in this context.
- Digital Media and Youth Suicide: Analysis of Media Reporting on “Blue Whale” Case(Servicio de Publicaciones de la Universidad de Navarra, 2021) Sánchez-Muros, P.S. (Patricia Sonsoles); Jiménez-Rodrigo, M.L. (María Luisa)The media play an important role in suicide prevention, which has led to the development of media guidelines for reporting on suicides. Engagement with such recommendations is analysed here. A case study has been conducted of the “Blue Whale Challenge,” an Internet “game” related to self-harm among adolescents, and the public alarm triggered by the related media coverage. Quantitative and qualitative content analysis was carried out of the news stories published in Spain by the mainstream digital media in 2017. The findings indicate the widespread presence of malpractice (sensationalist language and detailed descriptions of methods), which may contribute to copycatting and indicate poor compliance with international guidelines on best practice (such as providing information on reliable and contextualised help resources available). These results underscore the importance of including the role and function of the media in the prevention of this public health problem.
- Stolen innocence? Observance of the EU Directive on presumption of innocence by Spanish crime reporting(Servicio de Publicaciones de la Universidad de Navarra, 2021) Seoane-Pérez, F. (Francisco); Valera-Ordaz, L. (Lidia)This paper examines the compliance of Spanish crime reporting with the principles of the 2016 EU Directive on presumption of innocence, which aims at preventing the publication of information that might bias the public and the jurors against the suspect. A content analysis applied to a sample of 200 crime news stories published by eleven of the most popular print and online news platforms in 2018 reveals that the Spanish press coverage of crime is centered around the pre-trial and sentence stages, with little attention to the oral trial. The full name and the face portrait of the suspect appear in roughly one-third of the stories, but this overwhelmingly happens in news stories reporting on the court’s decision, so that the presumption of innocence is generally protected. Interestingly, the legacy media are more likely to report on the victim’s full name and the crime details that online digital media. One-fourth of the stories include accusations of guilt, as prosecutor attorneys and other officials are more frequently cited than defense lawyers. Although the Spanish press is largely compliant with the recommendations of the EU Directive, the lack of attention to the oral phase, where the arguments of both parts are deployed and contrasted, leads to a bias in the coverage against the suspect.
- Carmen Llamas Saíz and Ruth Breeze (Eds.), Metaphor in political conflict. Populism and discourse. Published by EUNSA, Pamplona (2020), 214 pp. [RECENSIÓN](Servicio de Publicaciones de la Universidad de Navarra, 2021) Moragas-Fernández, C.M. (Carlota M.)
- Social campaigns to encourage responsible fashion consumption: qualitative study with university students(Servicio de Publicaciones de la Universidad de Navarra, 2021) Palacios-Chavarro, J.A. (Janneth Arley); Bohórquez-Lazdhaluz, R. (Ricardo); Marroquín-Ciendúa, F. (Fernando)A fruitful line of research on responsible consumption has recently emerged due to a concern for and interest in environmental issues and the growing resource depletion, providing an opportunity for communications to influence human behavior toward environmental protection. This paper shows the design, implementation, and impact assessment of two social campaigns aimed to inform the public of the effects of an overconsumption of clothing and encourage responsible consumption. We designed a non-experimental, descriptive, qualitative study based on 30 semi-structured interviews with university students in Bogotá, Colombia, from variables such as campaigns’ message, behavioral intentions, and relationship with the social and environmental context. The results show the students’ unawareness of overconsumption but suggest a positive impact on their intentions to increase responsible apparel consumption. This study contributes to empirical knowledge of better alternatives for effective messages that favor responsible consumption.
- In-depth study of Netflix’s original content of fictional series. Forms, styles and trends in the new streaming scene(Servicio de Publicaciones de la Universidad de Navarra, 2021) Hidalgo-Marí, T. (Tatiana); Palomares-Sánchez, P. (Patricia); Segarra-Saavedra, J. (Jesús)This article presents an analysis of the original content of fictional series created by one of the leading companies in the streaming television market, Netflix. This work aims at offering an in-depth study of the original series of the company Netflix, which will allow to classify these contents according to their strategic nature and, secondly, to offer a formal taxonomic overview on them. In addition, their forms, formats, languages, genres and thematic descriptors are analysed in order to establish a taxonomy for the classification of Netflix’s original content. To this end, this article is based on a quantitative method with qualitative contributions, adopting a descriptive but also exploratory approach. Its sample is made up of 490 series available on the Spanish version of the platform from its beginning in 2013 to 2019. The results lead to find a commitment to the production of fictional series with a global nature, but also focused on the local through alliances and productive methods with local businesses. Furthermore, the importance of in-house production as a present and medium-term future strategy is highlighted, together with the commitment to the division of production languages, considering local languages as a resource for the acceptance of the products. As for the predominant formats, a new trend marks how new audiovisual products are created by focusing, among other things, on reducing the duration and longevity of the series broadcast by the company.
- Soundtrack Music Videos: The Use of Music Videos as a Tool for Promoting Films(Servicio de Publicaciones de la Universidad de Navarra, 2021) Selva-Ruiz, D. (David); Fénix-Pina, D. (Desirée)The soundtrack music video is an audiovisual format used by the cultural industries of film and music as a commercial communication tool, since it is based on a song from the soundtrack of a film, so that both the artist that performs the song and the film itself obtain promotional benefits. This paper conceptualizes this poorly studied phenomenon of cross-promotion connecting the music and film industries and uses a content analysis of 119 music videos produced over a period of 33 years in order to study the importance of the artist and the movie in the video, the various strategies developed in order to accomplish its double promotional mission, and the specific formal and strategic features of this audiovisual format. Analysis reveals that the soundtrack music video has the distinctive feature of including promotional elements both for the musical artist and for the movie. Although the artist tends to be more prominent, the vast majority of music videos include images from the film or use various ways of integrating the artist’s identity with the film’s iconography or narrative. Anyway, it is a phenomenon characterized by diversity, with the common pattern of the dual promotional objective, but with different ways of implementing that pattern.
- Streaming Minority Languages: The Case of Basque Language Cinema on Netflix(Servicio de Publicaciones de la Universidad de Navarra, 2021) Agirre, K. (Katixa)This article explores the way Basque language cinema is adapting to streaming platforms, focusing on the case of the three Basque language films that have made it to Netflix: Loreak (2014), Handia (2017) and Errementari (2018). Firstly, it explains Netflix particularities and its emphasis on diversity, among other reasons that could explain the platform’s interest in these particular films. Secondly, it describes the way these aforementioned films have landed on Netflix and the impact this exhibition has had. I base my research on in-depth interviews with directors Jon Garaño and Paul Urkijo as well as producer Xabi Berzosa to know the insights of the process. More broadly, the article discusses the impact that becoming available on Netflix and other SVOD platforms might have for Basque cinema, especially when it comes to production and transnational distribution. On the other hand, I will also point at the challenges that this new landscape poses for the Basque audiovisual industry, and non-hegemonic languages in general. The streaming revolution, of which Netflix is currently the epitome, is changing the production, distribution, exhibition and consumption model globally, and policy makers and Basque institutions should take this transformation seriously. Loreak, Handia and Errementari should not just become happy exceptions.