REV - Communication & Society - Volumen 35, N. 4 (2022)
Permanent URI for this collectionhttps://hdl.handle.net/10171/64910
See
Results
- Telegram in campaign: the use of mobile instant messaging services in electoral political communication(Servicio de Publicaciones de la Universidad de Navarra, 2022) Casero-Ripollés, A. (Andreu); Alonso-Muñoz, L. (Laura); Tirado-García, A. (Alejandra)The use of mobile instant messaging platforms has increased in recent years in political communication given the private nature of this form of communication, a trend which has increased during the COVID-19 pandemic. The aim of this research is to know the Telegram usage done by the main political parties within the election campaign. For this purpose, the Catalan election of the 14th of February 2021 are studied with a quantitative content analysis on a sample composed of 600 messages published by five political parties (PSC, Vox Barcelona, ERC, Junts per Catalunya, CUP and En Comú Podem). Results show that one of the most important functions of this platforms is the information and dissemination of its electoral programme. Regarding the main topics, the organization and functioning of the campaign and the political wrangling predominate. Our findings show that the position of the different parties regarding the independence of Catalonia, their political trajectory and their position within the government/opposition axis are conditioning factors of their communication strategy on this platform. Finally, the analysis of the public impact of the published messages reveals the disconnection between the parties and the citizens. In addition, a “more is more” effect which determines that the more messages are broadcast on this platform, the greater the number of views by users is, is detected. These data reveal new evidence on how Telegram is being used in the election campaign by political actors.
- The right to be forgotten on the Internet for children and teenagers. A survey in Spain(Servicio de Publicaciones de la Universidad de Navarra, 2022) Azurmendi, A. (Ana); Etayo, C. (Cristina); Torrell-del-Pozo, A. (Angelina)The right to be forgotten is one of the hallmarks of privacy regulation on the Internet. The article explores the arguments advocating for a right to be forgotten specifically in cases regarding children, and examines whether minors see the need for such a right. In doing so, it addresses criticism that children’s rights studies often fail to consider the views of minors. The methodology adopted consists firstly of a literary review on children’s right to be forgotten. This work was complemented by a survey of 652 children and teenagers between the ages of 13 and 18, from all Spanish regions, which offered evidence of their views on the right to be forgotten.
- The concept of power and its representation in television seriality. The case of «House of Cards»(Servicio de Publicaciones de la Universidad de Navarra, 2022) Flores-Ivich, L.G. (Laura Georgina); López-Gutiérrez, M.L. (María de Lourdes)To study how power is configured, this article analyzes the first and second seasons of the TV Series House of Cards. The behavior patterns of the main character, Frank Underwood, were tracked to analyze his foundations, the means used, the scope and the type of power he wields. The theoretical approaches of Dahl (1957) and French and Bertram (1959) were used for constructing a group of categories that served as a guide in the search for index units. Therefore, the methodology is based on units (Barthes, 1970) identified within the dialogues, the iconic composition, and the actions of the character. The results obtained reveal that in the first season argumentation as a means to exercise power predominates, and manipulation predominates in the second season. Also, the media repertoire is much broader in the first season when the main character builds the scenarios to achieve his goals. These findings contribute to the construction of a broader understanding of power and its exercise.
- Depicting #fatherhood involvement on Instagram: Caregiving, affection, and stimulation(Servicio de Publicaciones de la Universidad de Navarra, 2022) Diniz, E. (Eva); Sepúlveda, R. (Rita)This article aims to analyze how fatherhood is performed on Instagram by examining the domains of involvement. Parental roles and behaviors have changed in the last years and are currently a relevant social and scientific topic. The way that fatherhood is performed is also a frequent subject on social media, spreading the ideal of a new fatherhood and portraying the father as committed to childcare duties. The hashtag “fatherhood” was used to identify posts on Instagram representing father involvement. A final sample of 121 posts was identified. Results depicted three main domains in fatherhood’s online representations of involvement: (1) child caregiving; (2) fathers as a source of the child’s affection; and (3) fathers involved in play, committed to the child’s interests and offering new opportunities of stimulation. The display of fatherhood as a role requiring dedication and effort also emerged, but to a lesser extent. Nevertheless, only positive emotions were shared, depicting pleasure in the performed role, and communicating an ideal and self-enhancing profile. Moreover, posts seemed to disseminate an ideal of fatherhood rather than raise questions or discuss the challenges related to it. Findings uncover how media social representations of fatherhood are still an unfinished process, failing to capture diversity and challenges in contemporary families.
- The role of cartoons on European generalist televisions between 2010 and 2020(Servicio de Publicaciones de la Universidad de Navarra, 2022) García-Muñoz, N. (Nuria); Delgado-Reina, M. (Matilde); Gómez-Bernal, G. (Gemma)Cartoons have been and still are a fundamental genre in children’s television programming and are a key product for the media industry due to their easy interpretation by children and their presence in distribution channels. This paper presents an analysis of the supply of children’s and cartoons broadcast over the last decade on 25 European general-interest television channels, both public and private, of Germany, Spain, France, Italy and the United Kingdom. The research findings focus on the genre programming strategies applied in terms of channels, broadcasting time slots and types of production in a multiplatform context driven by the consumption of digital content through streaming and SVOD services. The results show the continued leadership of cartoons in an environment of scarcity of children’s supply on European generalist television channels, reaffirming itself as a morning and weekend product highly shaped by commercial logics. However, distinctive programmatic policies are prominent in the role of public broadcasters in the supply of domestic products, both due to the broadcasting quotas of local cartoons and the consistency of their strategy over the period 2010-2020.
- The SDGs in the EU Cultural Policies: an institutional communication perspective(Servicio de Publicaciones de la Universidad de Navarra, 2022) Miotto, G. (Giorgia); Ferran-Vila, S. (Susanna); Rom-Rodríguez, J. (Josep)The main goal of this research is to analyze the experts’ opinions on cultural sustainability and the importance of sustainable development in the EU cultural policies. Besides, the research analyses how institutional communication may contribute to the introduction of the sustainable development, and, specifically, of the SDGs in the European Union cultural policies’ definition. In order to achieve these objectives, we share a survey with several experts in EU cultural policies. The experts’ conclusions show that the SDGs need to be explicitly included in the cultural policies, adding a more practical perspective through specific projects and action plans. Institutional communication is a strategic factor for the success of sustainable development in terms of cultural policies and cultural sustainability in the European Union.
- Promoting Health Brands through Social Media. A Quantitative Analysis about the World’s Best Cancer Hospitals(Servicio de Publicaciones de la Universidad de Navarra, 2022) Medina-Aguerrebere, P. (Pablo); Medina, E. (Eva); González-Pacanowski, T. (Toni)Cancer hospitals enforce different initiatives to accelerate digital transformation, such as mobile health or artificial intelligence. Nevertheless, some health professionals are not willing to adopt these technologies. In order to change some employees’ perspectives, these hospitals resort to social media platforms. This paper aims to evaluate how the worlds’ best cancer hospitals manage social media platforms, as well as their corporate website, with the aim of disseminating brand-related content and reinforce their reputation. Therefore, we reviewed literature on cancer hospitals’ corporate communication strategies, brand, social media platforms and online patient communities. We then resorted to 48 quantitative indicators to analyze how the 200 best cancer hospitals in the world managed Facebook, Twitter and YouTube, as well as their corporate website, for branding purposes. In order to identify the 200 best hospitals, we explored the World’s Best Specialized Hospitals 2021, an annual ranking published by Newsweek and Statista. The 48 indicators covered different elements concerning the hospitals’ identity and communication activities, as well as patient engagement on social media platforms. Our quantitative analysis proved that most cancer hospitals had a corporate website (70.5%) as well as a profile on Facebook (74%), Twitter (74.5%) and YouTube (67.5%). Nevertheless, most of them did not respect the 48 key performance indicators. Finally, we proposed three main conclusions: a) cancer hospitals should establish a Corporate Communication Department employing different experts in communication, health and big data; b) they should promote an integrated corporate communication approach; and c) they should implement brand ambassador programmes.
- Political scandals, media systems, and ideological polarization: the case of the emeritus King Juan Carlos I(Servicio de Publicaciones de la Universidad de Navarra, 2022) Ortiz-González, A (Azahara); Berganza, R. (Rosa)El estudio de los escándalos constituye una forma privilegiada para investigar conjuntamente los sistemas mediáticos y los políticos y los lazos que les unen. En el presente artículo se estudia en qué medida la cobertura de la corrupción política en los diarios nativos digitales y en los tradicionales posee las características de los conceptualizados como “escándalos políticamente orientados” (Mancini, 2019) y que son más habituales en los sistemas de medios pluralistas polarizados, como se ha calificado al contexto español. Para ello se toman como estudio de caso los escándalos relacionados con el rey emérito, Juan Carlos I. Para llevar a cabo la investigación se ha analizado la evolución de la cobertura mediática sobre este tema entre el 1 de julio de 2014 y el 1 de marzo de 2021 en tres periódicos en papel (El País, El Mundo y ABC). En este período se publicaron un total de 889 piezas periodísticas en estos tres diarios. Posteriormente, se ha llevado a cabo un análisis de contenido cuantitativo y cualitativo de una muestra de 334 piezas aparecidas durante el último año de análisis (2020-2021) en El País, El Mundo y ABC, así como en los nativos digitales El Español y elDiario.es. Los resultados apuntan a: la instrumentalización política del escándalo; un alto nivel de partidismo mediático (a través de los medios, se defienden las posturas particulares de los partidos políticos) en El País, elDiario.es y ABC; y una polarización ideológica (el contenido presenta dos bloques en conflicto) en ABC y elDiario.es.
- Netflix in Web of Science: a bibliometric approach(Servicio de Publicaciones de la Universidad de Navarra, 2022) Fernández-Ramírez, L. (Laura); Naranjo, A. (Adrià)Netflix has shaken up audiovisual industry, but what about academic research? This bibliometric analysis focuses on 210 papers indexed in Web of Science that address this issue. We examine the author, university of affiliation, language, journal, keywords, year of publication, citations received, and categories covered in WoS. We also conducted a quantitative analysis of abstracts and papers to identify the most recurrent methodologies, themes, and samples. Our results highlight a rise in Netflix studies in recent years and their tendency to analyse specific audiovisual works. There are many qualitative analysis of specific Netflix hits, but none of the shows particularly stands out. It also shows a rise in “Communication” and “Film, Radio & Television” papers (40% of them), although academic interest relies on Netflix corporate culture, business, and algorithm. These studies are mainly carried out using a qualitative methodology (83%). More than half of the articles focus on one of the Netflix series and, among them, the greatest interest lies in the representation of specific issues; gender, race and sexuality are present in 25% of the works in the sample (n=210). At the same time, among the 367 authors signing these research papers, the parity between men (51%) and women (49%) is almost absolute. It appears that the geographical and linguistic variety of papers is related to Netflix’s global expansion and that the sheer number of titles covered reveals a fleeting attention due to Netflix’s trademark: swift and concentrated consumption.
- The evolution and hybridization of reportage: characteristics of the genre in «La Vanguardia» and «ABC» (1982-2018)(Servicio de Publicaciones de la Universidad de Navarra, 2022) Cuartero, A. (A); Palau-Sampio, D. (Dolors)The article herein presents the results of a research study focused on the evolution of reportage in the Spanish press over a span of four decades. This is the first longitudinal study covering such an extensive period (1982-2018) with regard to this narrative journalistic genre, through publications in La Vanguardia and ABC, the two oldest national newspapers in Spain. The aim of the study is to discover how the genre has evolved in recent decades, in terms of authorship, length, section in which it is published, headlines, visual and complementary elements, and the degree of hybridisation with other journalistic genres. Based on a quantitative and qualitative methodology, a sample was analysed using the constructed week sampling technique (N=346 issues). The results obtained show an increase in the amount and general length of the reports published from the year 2000 onward, as well as a tendency toward hybridisation with genres such as the crónica and the news report. However, there is no evidence of a commitment to narrative aspects. The increase in pagination has been fostered by the incorporation of visual and design elements, while the Society section continues to have the highest share of reportage pieces. Most of the reportage items analysed were by-lined by one person, who were predominantly men, which suggests a gender gap in the authorship of prestigious journalistic genres.