REV - Communication & Society - Volumen 33, N. 4 (2020)
Permanent URI for this collectionhttps://hdl.handle.net/10171/58750
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12 results
Results
- Bots conversacional en la información política desde la experiencia de los usuarios: Politibot(Servicio de Publicaciones de la Universidad de Navarra, 2020) Sánchez-González, M. (María); Sánchez-Gonzales, H.M. (Hada M.)The production and distribution of news is changing. At the same time, the relationship between journalism and artificial intelligence systems is becoming stronger. Within this context, conversational bots have appeared, which are software applications that distribute personalised content (Al Johri et al., 2016) through social networks, online instant messaging apps, and mobile devices. This research presents a case study on the conversational political news bot known as Politibot, which is a pioneering, successful Spanish project that emerged during the 2016 election campaign. The study analyses users’ perceptions of the bot as a news and conversational tool based on their experience of use. An experimental methodology has been used in combination with other qualitative and quantitative research techniques (documentary analysis, direct observation, registration forms, as well as pre-test and post-test by means of questionnaires). The results show widespread acceptance in terms of reliability, comprehension, and the format regarding the information received from the bot, as well as its immediacy and customisation. However, the possibility of interacting with bots is still limited, which is also true of the case under study herein.
- Hybridising the Media’s Corporate-Political Discourse through Rhetorical Strategies: An Analysis of "Cómo el poder de las noticias nos da noticias del poder" (Morales, 1971)(Servicio de Publicaciones de la Universidad de Navarra, 2020) del-Valle-Rojas, J.A. (Juan Alfredo)This article presents a theoretical conceptualisation of the pervasiveness of mechanisms of economic and political power in modern media, as represented in José Ricardo Morales’ play Cómo el poder de las noticias nos da noticias del poder (1971). This article focuses on two interconnected research questions: 1) What are the specific rhetorical strategies hybridising corporate-political discourse in the media that are represented by José Ricardo Morales in his play? 2) How do the rhetorical strategies and discourses represented in the play contribute to a new understanding of the impact of media intervention, both by corporate media and politicians, on audiences/readers today? This article critically analyses and discusses Morales’s unique, oblique critical approach to the media, and the political and discursive challenges made in the play. These orientate contemporary sets of beliefs while re-signifying the material and symbolic configurations of the Western globalised social fabric. The analysis shows that the dramatic piece contains a predictive discourse in presenting the role of journalism, both defying national literary canons and anticipating several issues related to media intervention by corporate media and politicians in the 1970s, especially in the Chilean context.
- Uso de imágenes de archivo en miniseries “basadas en un hecho real”: producciones dramáticas españolas entre 1990 y 2010(Servicio de Publicaciones de la Universidad de Navarra, 2020) de-la-Cuadra-de-Colmenares, E. (Elena)Spanish series production between 1990 and 2010 (from the analogue switch-off to deregulation and the arrival of new TV channels and platforms) stands out for a large number of “based-on-real-events” dramas. These include historical events, traumatic events of little historical import and biographical accounts of eminent figures. This paper analyses the veracity of archival footage and other media resources (press, radio) included in these series and the way in which they used. A quantitative and qualitative analysis, combined with an extensive literature review, shows that some of the apparently real historical footage and images integrated into these series are in actual fact fake. The viewer’s possible confusion in decoding these images would suggest that the use of archival material in fictional drama brings it closer to genres traditionally considered non-fiction. Finally, the inclusion of real (and fake) archival footage in audio-visual accounts of past events appears to fulfil an ideological function.
- Analysis of Effective Digital Communication in Travel Blog Business Models(Servicio de Publicaciones de la Universidad de Navarra, 2020) Madriz, S. (Stefanie); Tejedor, S. (Santiago)The tourism industry has been affected dramatically by the appearance of the Web 2. This research aims to perform a clear and measurable evaluation of a varied sample of ten of these travel blogs and their application of the Web 2.0 attributes in order to present a potential set of guidelines to be applied by future blogs. The study is based on an in depth comparative analysis of various metrics related to the blogs’ profile, content, website performance/usability, social media, and marketing usage, with the help of different tables that were created for each of these sections. The results are later combined with the expert opinion of five different travel, journalism, and/or digital communication professionals. It is anticipated that travel blogs that operate as businesses utilize the Web 2.0 tools and informative attributes not only in their content, but also in their distribution, design, and digital ecosystems.
- E-innovation Platforms in Journalism Teaching: Cybermedia as a professional educational tool(Servicio de Publicaciones de la Universidad de Navarra, 2020) Parra-Valcarce, D. (David); Martínez-Arias, S.M. (Santiago M.)This paper analyzes changes in the training of college students within the implementation of the European Higher Education Area (EHEA) with particular emphasis on teaching of future communication professionals. I focus on two cyberjournals, launched at Universidad Complutense de Madrid. During five academic courses a total of 2.349 students have participated in this project, with retention rates above 96 percent. In the period studied, the cyberjournals have generated 1.526 multimedia in-depth reports giving rise to more than 16.756 comments from media readers. Additionally, there have been 2.828 videos, now all online on the cyberjournals YouTube channel, which have received more than 400,000 views. This analysis concludes that there has been a real increase in teaching hours above the notion of ECTS credit, and that this situation is accepted by students without problem. On the other hand, based on the descriptive method used, it is shown that students accept and participate in the formation of journalistic projects in the digital environment that comply with the general regulations of the EHEA, and in the particular guidelines that each University can develop.
- Active listening in the management of crisis communication: Case study of the 2017 terrorist attack in Barcelona(Servicio de Publicaciones de la Universidad de Navarra, 2020) Paniagua-Rojano, F.J. (Francisco Javier); de-San-Eugenio-Vela, J. (Jordi); Cristófol, F.J. (Francisco Javier)This article analyses the use of social networks as a public relations strategy within the framework of a crisis communication strategy deployed following a terrorist attack. More specifically, the Twitter account of the Police of Catalonia (@mossos) is analysed in view of the attacks that took place in Barcelona and Cambrils in August 2017. Methodologically, content analysis of the Catalan police’s Twitter account is performed through the collection and subsequent analysis of messages issued in the 10-day period following the first attack. Additionally, and as a result of this research, semi-structured interviews were conducted with eight experts in crisis communication, with the aim of determining, within the framework of this case study, the functions and uses of social networks in the context of crises caused by terrorist attacks. The results show how, in a context of crisis communication, the messages posted by the Mossos d’Esquadra’s Twitter account transcend mere service information to become an asset of public relations, engagement and constant interaction and mutual collaboration and dialogue between the Catalan police and the population that it administers. As a whole, this has an impact on the improvement of the image and reputation of the Catalan police among its fellow citizens.
- Intertextualidad y género policíaco en España (1990-2010). Evolución del ámbito literario al metatelevisivo y recurrencia de la víctima femenina como motivo(Servicio de Publicaciones de la Universidad de Navarra, 2020) Tous-Rovirosa, A. (Anna)Analysis of intertextuality in Spanish police dramas between 1990-2010 shows that one of the repeated leitmotifs, both on television and on new audio-visual platforms, is the female victim, which recurs both thematically and mythically. This study also confirms the rise of complex narrative (Mittell, 2015) through the development of references to metatextuality and self-referentiality, with a substantial difference between the first and second decades analysed. There are references not only to police dramas but also to the values of the production process, whether ideological or generic, in line with the pleasure of recognition and the construction of the model viewer (Eco, 1986).
- Emotional Perception in 11S (USA) and 11M (Spain) Advertisement(Servicio de Publicaciones de la Universidad de Navarra, 2020) Simón-de-Blas, C. (Clara); Pastor, E. (Enrique)The aim of this paper is to contrast whether cognitive memory and emotional recall related to a tragic event and exposure to advertisements that evoke such an experience generates a negative emotional change in the target. We performed an experiment that analyzes emotional changes derived from advertisements featured in the national press ten years after terrorist attacks. We chose the attacks: September 11, 2001, in New York City, and March 11, 2004, in Madrid and analyze the cognitive recall in a set of Spanish and United States focus groups. The results show a significant emotional change in the respondents after the advertisement visualization that is more strongly linked to the recall of a negative event than to the advertisement creativity.
- Representation of defense organizations in the Marvel Cinematic Universe (2008-2019)(Servicio de Publicaciones de la Universidad de Navarra, 2020) Sangro-Colón, P. (Pedro); Medina-Contreras, J. (Juan)Homeland security and defense are common themes in superhero films. The Marvel Cinematic Universe (MCU) is formed by more than twenty films made over the course of a decade (2008-2019), during the government of three different Presidents of the United States. In this paper we analyze the diminishing representation of real defense forces in the MCU films. How the interference of the superhero is used as a narrative excuse to suggest a lack of or deficiencies in the law concerning freedom and defense is also studied, as well as how the films make a metaphorical discourse about the historical reality after September 11th.
- Revisiting Consumer-Responses Models: Are Suitable for Post-Millennials?(Servicio de Publicaciones de la Universidad de Navarra, 2020) Leiva-Soto, R. (Ricardo); Kimber, D. (David)Some influential authors have hardly criticized the traditional marketing consumer-responses models because these approaches would be hypothetical. To test these consumer-responses models, we surveyed 539 Chilean post-millennials, asking them about their prime motivations at the time of clicking on digital ads on their mobile devices (phones, laptops, or personal computers). We displayed three possible outcomes/responses to respondents, based on the traditional marketing consumer-responses approaches: a) knowing about the characteristics of a product or service through an informative ad, b) feeling a pleasant sensation through an attractive ad, and c) making a rapid purchase through a temporary offer or price promotion, with expiration time. We asked subjects about how many times they bought something after receiving different digital advertising inputs. According to our results, respondents tended to click more on behavioural ads, designed to trigger a rapid purchase, than on informative or affective ones. Our regression analysis demonstrated that owning a smartphone increased significantly the number of times Gen Zers bought after being exposed to a digital ad.