Revista Empresa y Humanismo
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- ALVIRA, Rafael; HURTADO, Rafael (2023). Oikia y polis: La familia, raíz y alma de toda sociedad, Pamplona: EUNSA [RECENSIÓN](Servicio de Publicaciones de la Universidad de Navarra, 2023) Vázquez, A.P. (Ana Paola)
- Media and Reform in the Digital Age: Lessons from the Political Pendulum in Ecuador(Servicio de Publicaciones de la Universidad de Navarra, 2023) Rumbea, J.F. (Juan Francisco)Ecuador has experienced significant mass media and communication changes in the last decade and offers a first-hand experience to study media and reform. First, from media captured by the government to media powered by interest groups. Second, due to technological changes from analogic to digital means of communication. Through the lens of media economics, we present two case studies, one in media coverage and other on political stability to derive policy implications in the digital age for the benefit of reform and communication.
- Revisión de la segunda fase de «capitalismo artístico» del sociólogo Gilles Lipovetsky (1950-1980). Antecedentes y desarrollo de la democratización y propagación de la llamada «sociedad de la abundancia», y esbozo de la tercera fase de «capitalismo artístico»(Servicio de Publicaciones de la Universidad de Navarra, 2023) Poppe-Mujica, F. (Fátima)This article aims to outline sociologist Gilles Lipovetsky’s views the views of sociologist Gilles Lipovetsky on the so-called «second phase of cultural capitalism», which occurs. The historical moment between the 1950s and the 1980s and is characterized by the spread of mass consumption and the expansion of cultural industries. The antecedents of this stage, the «first phase of cultural capitalism» date back to 1850 and last until the Second World War. We will use this starting point, the end of the first phase of cultural capitalism, to review the events that gave rise to the spread and democratization of consumption. We will also review the main postulates of the «third phase of cultural capitalism», which is still in force today.
- Algunas consideraciones sobre el derecho al libre comercio en la doctrina de Francisco de Vitoria(Servicio de Publicaciones de la Universidad de Navarra, 2023) Sison, A.J. (Alejo José); Redin-Goñi, D. (Dulce)In Francisco de Vitoria’s relections De Indis and De iure belli, free trade is presented as a “human right” in accordance with ius gentium. This right is rooted in the right of communication and association. The rights to travel, dwell and emigrate precede it and it is also closely related to the rights to preach, to protect converts and to constitute Christian princes. It is argued how the right to free trade has as its ultimate foundation on natural law and indirectly on divine law; trade is not independent of ethics; and it allows for the development of justice and friendship, among other repercussions. Francisco de Vitoria is presented as a defender of private initiative and the free market.
- GRATTON, Lynda (2022). Redesigning Work, Cambridge, Massachusetts: The MIT Press [RECENSIÓN](Servicio de Publicaciones de la Universidad de Navarra, 2023) Iturain, A. (Ainhoa)
- Polarización y riesgo de automatización del empleo en el mercado laboral español(Servicio de Publicaciones de la Universidad de Navarra, 2023) Del-Campo-Villares, M.O. (Manuel Octavio); Ferreiro-Seoane, F.J. (Francisco Jesús); Ríos-Blanco, A. (Adrián); Mogo-Castro, C. (Cristian)The current document examines the transformations of the Spanish labour market -as a consequence of the employment polarisation process- . It also analyses how the occupational structure based on the risk of automation of each group can evolve. The results show that the polarisation of the Spanish labour market correlates, on the one hand, positively with the automation of routine content tasks and, on the other, negatively with educational and salary levels.
- Speaking without Hurting: Assertiveness and Psychological Safety in Receiving Criticism(Servicio de Publicaciones de la Universidad de Navarra, 2023) Baviera, T. (Tomás); Durán-Terrádez, L.C. (Lucía Carla)Receiving criticism for improvement can be difficult, especially when that feedback comes from subordinates. One way to make receiving this information easier is to create a team environment that facilitates addressing these sensitive issues without harming personal relationships. This article analyses two factors that can contribute to channelling this type of criticism: assertiveness and psychological safety. To explore these concepts, we carried out a qualitative study based on semi-structured interviews with team managers. The practices that facilitated receiving criticism from subordinates included speaking respectfully, tolerance for errors, and focusing on the problem rather than the person. In general, receiving this feedback was appreciated and served to strengthen the bond with the other team member.
- Humanistic Marketing and Digitalization for Quality of Life and Sustainability: a Theoretical Approach(Servicio de Publicaciones de la Universidad de Navarra, 2023) Rivera-Baiocchi, R. (Reynaldo)Marketing plays a key role in the configuration of human and organizational actions through the design, digitalization and communication of social and economic values. In a digital age, Marketing strategies are at the center of several controversies like the growth of consumeristic practices, environmental damage and public opinion manipulation among others. However, Marketing is a scientific discipline and practice that demonstrated its capacity to increase people’s quality of life. The objective of this paper is to present a theoretical framework of Humanistic Marketing for the promotion of quality of life based on Human-to-Human Marketing, Strategic Orchestration and Social Marketing models.
- Metaverse, a Holistic Vision of the New Virtual Reality(Servicio de Publicaciones de la Universidad de Navarra, 2023) Méndez-Aparicio, M.D. (M. Dolores); Izquierdo-Yusta, A. (Alicia); Jiménez-Zarco, A.I. (Ana Isabel)Metaverse bursts into the media as a new marketing channel in September 2021, creating an explosion of reactions as brands join the race to be pioneers. Within a fully digital society and from a mature gaming industry, Metaverse is much more than an incubator of marketing and advertising ideas for brands, Metaverse is envisioned as a social disruption. This scenario raises three relevant questions to resolve over time: 1) Will the Metaverse finally take shape as a virtual society or, on the contrary, will it be integrated as one more channel of relationship within the context omnichannel? 2) how customers, brands and institutions are reacting to the Metaverse and 3) in any case, what transversal disruptive changes will be necessary in the new scenario of the Metaverse? From the deep and constant search for information in secondary sources (desk research methodology), this article seeks a holistic vision of the Metaverse, and its reading will allow defining specific areas of research on behavior patterns of people in this new virtual reality.
- El bien común como eje renovador de la cooperación internacional para el desarrollo(Servicio de Publicaciones de la Universidad de Navarra, 2023) Larrú-Ramos, J.M. (José María)The common good is the set of sustainable living conditions that allow people and communities to carry out their reasoned and valued life plans. It is different from the simple sum of individual projects based on maximizing utility or negative or positive freedom. The common good is the background of a personalist anthropology compatible with the sustainability of life. Given that the common good creates relational bonds based on the value of living together and to be able to live free from misery, it might be seen as a renewing axis for international development cooperation.