Martín-Jiménez, V. (Virginia)

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    Suárez and Calvo-Sotelo on the small screen: a compared study of the television leadership during the democratic Transition in Spain (1976-1982)
    (Servicio de Publicaciones de la Universidad de Navarra, 2019) Martín-Jiménez, V. (Virginia); Peláz-López, J.V. (José-Vidal)
    Between 1976 and 1982, Spain lived an intense political and media context in the process of transition to democracy. During this period, video-politics broke out and it influenced the way politics were conducted and the leadership of politicians. Throughout those years, two presidents led the process of change: Adolfo Suárez and Leopoldo Calvo-Sotelo. Two different leaders: in their way of “doing politics” and in the way in which they used television to connect with society. This paper offers an analysis of, firstly, how both politicians understood their relationship with public television (TVE) and, secondly, what formats they used and the discourse of the television broadcasts that they starred in. To answer these questions, we conducted a thorough review of the existing literature on the topic, the published testimonies of protagonists, the Calvo-Sotelo archive, a content analysis of Televisión Española’s archives and the press published during Transition. The findings of this study clearly indicate that TVE marked the evolution of both presidents who, from the beginning, put in place different strategies to match their work from the Executive using public television. On the other hand, the shadow of Suarez and the way in which he had used television during the Transition, did not abandon Calvo-Sotelo whose decisions of media leadership were always aimed at countering the weight of the Suárez’s legacy.
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    The precursors of infotainment? Debate and talk shows on Televisión Española (1980-1989)
    (Servicio de Publicaciones de la Universidad de Navarra, 2022) Berdón-Prieto, P. (Pablo); Martín-Jiménez, V. (Virginia); Reguero-Sanz, I. (Itziar)
    The theory formulated to date indicates that political infotainment programs arrived in Spain in a widespread manner in the 1990s with the rise of private television channels. But were there spaces in public television that shared the traits of this novel television genre before that time? This article is aimed at analyzing debate and talk shows, as well as hybrid format shows combining both genres, broadcasted on Televisión Española (TVE-1 and TVE-2) during the ‘80s, in order to determine whether or not these programs present the emblematic style characteristic of infotainment. The methodology consists of a content analysis of a total of 31 television programs, each of which was viewed on the RTVE archive using different multimedia platforms. The results of this research reveal that Televisión Española incorporated into its debate shows, talk shows, and hybrid format shows, features typical of infotainment prior to the ‘90s. Among the most recurrent stylistic features of these programs are the tendency to dramatization, polemic and emotionality (achieved through different techniques and strategies), an increase of soft content, a greater presence of satire, humor and close-ups, and the use of music.