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La cultura organizacional: el gran impulsor de la estrategia futura. Una visión de la competitividad en Ecuador
(Servicio de Publicaciones de la Universidad de Navarra, 2020) Montenegro-Gálvez, D.I. (Diego Ignacio); Costa-Marcé, A. (Albert); Echazarreta-Soler, C. (Carmen)
Introduction: Ecuador is in the lower half of the World Economic Forum’s 2019 competitiveness table. Methodology: Through a documentary review of the main models and related studies, this research aims to analyze the reasons for the low competitiveness of Ecuador’s economic model and identify the determining factors to promote its recovery and business competitiveness. Results: More than a third of leaders and entrepreneurs in the country mention that the type Leadership is transactional or has no leadership; less than half have a deep belief; less than 20% have a Board of Directors and the use of disruptive technologies is minimal. Discussion: The organizational culture with a focus on people, with codes such as technology and the management of good corporate governance, is essential to project the company. Conclusions: Competitiveness is directly related to the ability of companies to focus on the future.