Marta-Lazo, C. (Carmen)

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    Professional Skills and Profiles in Journalism Demanded by Companies: Analysis of Offers at LinkedIn and Infojobs
    (Servicio de Publicaciones de la Universidad de Navarra, 2018) González-Aldea, P. (Patricia); Marta-Lazo, C. (Carmen); Herrero-Curiel, E. (Eva)
    The goal of this research is to analyze whether the profiles and professional skills in journalism demanded by companies in Spain correspond to those compiled in the Libro Blanco of the ANECA, or whether they have been modified over a decade later by the impact of the digital era and emergence of new employment needs. In the current setting of rapid and unpredictable changes, periodic analyses and research like this study are necessary. The methodology chosen was the analysis of the content of job offers directed to journalism graduates on the two most used job portals in Spain, Infojobs and LinkedIn, in September 2017. All the information in the offers was organized into two categories related to descriptive data about types of contracts and data over required skills. The results led to the conclusion that the professional skills currently demanded of journalism graduates differ qualitatively and quantitatively from the professional skills described by the ANECA in 2005. The skills most demanded by companies respond to the emergence of new professional profiles related to Web 2.0. However, it is also the case that companies do not seem to know precisely what skills a journalism graduate must have.
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    Análisis de la competencia audiovisual de la ciudadanía española en la dimensión de recepción y audiencia
    (Servicio de Publicaciones de la Universidad de Navarra, 2013) Gandío, M.M. (María del Mar); Marta-Lazo, C. (Carmen)
    Con el fin de avanzar en la valoración de las competencias mediáticas, este artículo analiza los indicadores relacionados con la dimensión de recepción y audiencias de los ciudadanos españoles. Con aportaciones de la tradición académica en Estudios de Recepción, este artículo ofrece resultados cuantitativos provenientes de 6624 encuestas de las 17 comunidades autónomas españolas. Los datos obtenidos del caso empírico demuestran la deficiente alfabetización en materia de recepción en España, sobre todo en lo específico a la decodificación de emociones y el conocimiento y uso de organismos de defensa del consumidor. Se concluye con propuestas en materia de educomunicación que faciliten la mejora de esta dimensión. ----------------------------------------------------------------------------------------------------------------------- In order to shed light to the measurement of media literacy, this article analyzes the dimension in audience reception among Spanish citizens. With an input from the tradition of reception studies, this paper proposes a measurement of this dimension through several indicators and provides quantitative results from 6624 surveys among the 17 Spanish regions. The results obtained demonstrate the poor literacy regarding aspects of reception in Spain, especially in decoding specific emotions, knowledge and use of consumer advocacy agencies. To finish with, this article provides areas for improvement in terms of media education in Spain.