Cmeciu, D. (Doina)
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- Visual framing of European Years in Romanian public communication campaign blogs(Servicio de Publicaciones de la Universidad de Navarra, 2014) Cmeciu, C. (Camelia); Patrut, M. (Monica); Cmeciu, D. (Doina)Since 1983, European Years (EY) have been implemented by the European Parliament and the European Council to raise the awareness of the local, regional, and national authorities on a common European issue. This article develops a visual framing analysis of the photographic representation of the European Year of Volunteering (2011) and the European Year for Active Ageing and Solidarity between Generations (2012) at a national level. The data will focus on the photographic images uploaded on the campaign blogs of two Romanian non-governmental organizations. This study has a threefold aim: first, to compare and contrast the use of photographic images in the blogs of two Romanian public communication campaigns; second, to develop a model of visual framing analysis focused on types of represented participants, social actions, and shots; third, to argue that the objectives and outcomes of the public communication campaigns on EY issues depend on the type of “I-ness” versus “we-ness” society a country is.