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Las estrategias de comunicación de Foster Associates en Fitzroy Street (1971-1981): Una mirada a la cadena de producción gráfica a través de Birkin Haward, Helmut Jacoby y Jan Kaplicky
(Servicio de Publicaciones de la Universidad de Navarra, 2021) Hernández, G. (Gabriel)
The move in 1971 of the Foster Associates team to a centrally located office in Fitzroy Street led to a spatial configuration that led to the recognition and subsequent institutionalisation of the crossdisciplinary, collaborative and multidisciplinary ideation method with which the team operated. In this experimental environment of creation, around the meeting table that was the studio’s nerve centre, emerged a series of agents whose contributions to the practice’s graphic communication strategies are worth studying. This research looks at the work of Birkin Haward, Helmut Jacoby and Jan Kaplicky, key figures of what could be considered a graphic production sequence in the purest manner of the Industrial Revolution assembly lines. Through drawings by these three architects, we can unstring the ‘Fosterian’ strategies of graphic mediation and communication; processes applied both internally within the team and with clients and users, and externally in the outreach through publications and exhibitions.