Butragueño-Díaz-Guerra, B. (Belén)
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- Comunicación poliédrica: biopsia transformativa de la Biblioteca de Seattle(Servicio de Publicaciones Universidad de Navarra, 2016) Salgado-de-la-Rosa, M. (Mariasun); Rapuso, J.F. (Javier Francisco); Butragueño-Díaz-Guerra, B. (Belén)Photography is undoubtedly a fundamental tool in the narrative strategy of architecture, both in its creation as its “reproduction”. So much so, that allows us to create new different realities from a same object and gives rise to multiple interpretations. To understand how the communicative strategy has a strong impact on the perception of the architectural object, we turned to such a blunt, pregnant and iconic project as the Seattle Library of OMA. This building has appeared in countless different media related with architecture from such opposite perspectives that, in some cases, the project is unrecognizable. In this regard, we consider this case to be a paradigm of the polyform architectural communication. We will make a trip visiting different interpretations of this project basically depending on the perspective of photography to verify our hypothesis, after contextualizing the development of the project. We will start with the first OMA’s publication that reflected the project, which was “Content” (Ed. Taschen, 2004). Afterwards we will analyze the initial conceptual proposal submitted to the competition (OMA with LMN Architecture, Bruce Mau and Hans Werlemann), which turns out to be very revealing at a communicative level. Then we will study the development displayed in the web page of the local partners of OMA in Seattle, LMN Architects. Finally, to perform a full revision of the multiple communicative aspects of the project, we will seek the local press, whose code is intended to be for the general public. All those different approaches will lead us to conclude that the communication in architecture has necessary a strong influence in the message, both in its aspect and content, being an undisputed tool of projection and transformation.