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La fotografía de arquitectura: comunicación y valor añadido
(Servicio de Publicaciones Universidad de Navarra, 2016) Cardelús, D. (David)
If we think of the photographs of a new architectural project as a narratively coherent set of attractive images that are both artistic objects and specific communication tools, we have to be aware as photographers that we have to completely forget the correspondence between the subject photographed and the image that we are creating if we are seriously talking about communication and added value. Photographs themselves do not mean anything else than what we want to see in them, they are a proposal open to interpretation and it is on how they generate the sense of what they represent where their worth for communication exists and therefore, its added value.