(Servicio de Publicaciones de la Universidad de Navarra, 2020) Blanco, J. (Joel)
Products speak; they speak of their history, their producers, their ingredients and materials, and undoubtedly, they speak of their owners. In this text, I set out to explore the link between responsible consumption, its labelling, and the creation of consumer identity; and how the industry takes advantage of this phenomenon when positioning products.
