Pérez-Latre, F.J. (Francisco Javier)
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- Once claves que el marketing y la publicidad aportan a la comunicación institucional(Eunsa, 2009) Pérez-Latre, F.J. (Francisco Javier)
- Media as wonderful setting for managers(2005) Pérez-Latre, F.J. (Francisco Javier)Study of the unique qualities and skills that managers in the media environment should have.
- Mediating Cultural Change. The language of media(EDUSC, 2007) Pérez-Latre, F.J. (Francisco Javier)Reflexiones sobre el lenguaje específico de los medios que deben tener en cuenta los que elaboran estrategias de comunicación.
- Comunicación política y bien común en tiempo de elecciones(Servicio de Publicaciones de la Universidad de Navarra, 2015) Pérez-Latre, F.J. (Francisco Javier)Para que la política funcione es necesaria una comunidad de personas diversas, pero que sienten respeto y admiración mutua y coinciden en el afán de mejorar la sociedad y trabajar por el bien común.
- Los medios, los papas y la comunicación del Vaticano entre Benedicto XVI y Francisco (2007–2017)(Informa UK Limited, 2019) Pérez-Latre, F.J. (Francisco Javier)The complexity of communication in an organization so diverse and with so many spokespersons as the Catholic Church is indeed fascinating for researchers. The ‘media value’ of the last three Popes has helped to spread Catholic messages and teachings through communications platforms in a way that perhaps is unprecedented in history. Benedict XVI and Francis, each with his own accent, have been consistent with the ‘media values’ of John Paul II: as a matter of fact, the growth of the media stature of the pope may well be one of the greatest communication stories of the end of the 20th century and the beginning of the 21st. With John Paul’s II heritage as starting point, this article explores some media milestones for Benedict XVI and Francis in the last decade, introduces some ‘pathologies’ of communication that are characteristic of global and complex institutions like the Catholic Church, and puts forward some recommendations to mitigate them, as it opens some venues for further research.
- Issues on Media and Entertainment(EUNSA, 2006-12) Pérez-Latre, F.J. (Francisco Javier)An account of some of the major issues faced by media and entertainment companies at the beginning of the 21st century, and their need to balance talent and creativity, business goals and social responsibility.
- Internet becoming mainstream: new trends for consumers and brands(2004) Pérez-Latre, F.J. (Francisco Javier)
- Advertising with a Conscience(2003) Pérez-Latre, F.J. (Francisco Javier)
- William HOYNES. Public Television for Sale: Media, the Market, and the Public Sphere. Westview Press, Boulder, 1994, 210 pp.(Servicio de Publicaciones de la Universidad de Navarra, 1995) Pérez-Latre, F.J. (Francisco Javier)
- Comunicación efectiva en circunstancias difíciles: el público entre 14 y 19 años.(Asociación Española de Anunciantes, 2000-06) Pérez-Latre, F.J. (Francisco Javier); Bringué, X. (Xavier)Artículo sobre los desafíos implícitos en la comunicación con un público difícil pero esencial: las personas entre 14 y 19 años.