This research article analyses the main barriers and motivations in the understanding and acceptance of Galician audiovisual media products by a sample of consumers located in different areas of the Lusophone space, according to the new circulation and consumption modes of audiovisual products. To this end, we examined the influence of the cultural codifiers involved in the acceptance of audiovisual contents by certain communities which, despite of being geographically dispersed, share cultural identity elements. In addition, we analysed the role of formal and linguistic variables in the reception of audiovisual content.