DSpace Collection:https://hdl.handle.net/10171/30242024-03-19T12:56:39Z2024-03-19T12:56:39ZPublic relations origins and evolution: A global perspectivehttps://hdl.handle.net/10171/689442024-02-12T06:08:36Z2021-01-01T00:00:00ZTitle: Public relations origins and evolution: A global perspective
Abstract: Abstract: Public relations has ancient roots in promotional activities but is largely a communication phenomenon of the 20th century. Governments played a fundamental role in establishing communication activities in many regions and continents. These led to the formation of profession-like practices of public relations. From this base, trade associations were formed and education programmes introduced in many coun-tries. Later, the agency sector developed and became internationalised. Although the main international influences on public relations have been from Germany, the United Kingdom and the United States, distinctive national forms of public relations based on cultural, political and social influences have been evolving in the second half of the 20th century and into the 21st. In general, public relations practice has thrived in its application and employment in countries with open economies and democratic institutions where free speech is less controlled.2021-01-01T00:00:00ZDoes sustainability matter to fashion consumers? Clustering fashion consumers and their purchasing behavior in Spainhttps://hdl.handle.net/10171/683122024-01-15T06:06:43Z2022-01-01T00:00:00ZTitle: Does sustainability matter to fashion consumers? Clustering fashion consumers and their purchasing behavior in Spain
Abstract: Using choice-based conjoint analysis, this research explores consumer
behavior for sustainable fashion in Spain. We confronted consumers
through an online survey with a real marketplace situation in which
they had to make trade-offs between different attributes and where the
importance of the price factor was explicitly considered. Specifically, the
information available for consumers on clothing hangtags – price, country of origin, material composition, and (with/without) fair-trade label –
was used to study consumer preferences for sustainable fashion products. Furthermore, we examined how consumers ponder the five dimensions of sustainable fashion – functionality, authenticity, exclusivity, localism and equity. Based on a sample of 1,063 respondents, the
results indicate that price is still the critical purchasing driver for the
average consumer. 31.9% of the sample always chose the lowest pricetag independently of the other attributes. Combining the conjoint
results, the attitude towards the five dimensions of slow fashion, and
demographics, we identified four clusters of consumers: Sustainability
Rejecters, Sustainability Neutrals, Sustainability Believers, and
Sustainability Enthusiasts. Ninety-two consumers, 8.65% of the sample,
appear to buy sustainable fashion regularly. This endorses and significantly adds to the literature on sustainable fashion consumer behavior
in a flourishing market and to the attitude-behavior gap research.2022-01-01T00:00:00ZMujeres mexicanas del Opus Dei en otras repúblicas americanas (1950-1956)https://hdl.handle.net/10171/682952024-01-15T06:06:32Z2023-01-01T00:00:00ZTitle: Mujeres mexicanas del Opus Dei en otras repúblicas americanas (1950-1956)
Abstract: Desde 1951 México envió mujeres del Opus Dei para ayudar en los
comienzos de la tarea apostólica en Estados Unidos, Colombia, Chile, Vene-
zuela, Argentina, Perú y Guatemala; además, cada año viajaba a Roma un
grupo, para formarse con más intensidad en el espíritu de la Obra. La ayuda
de las mexicanas en el proceso de expansión del Opus Dei por América, resul-
tó proverbial, pues desde España fue muy difícil salir por razones políticas y
diplomáticas durante la primera mitad de los años cincuenta.; Beginning in 1951 Mexico sent women of Opus Dei to help in the commencement of the apostolic work in the United States, Colombia, Chile, Venezuela,
Argentina, Perú and Guatemala; Furthermore, each year a group traveled to
Rome to receive more intense formation in the spirit of the Work. The help of
the Mexican women in the process of expansion of Opus Dei in America was
invaluable, since it was very difficult to leave Spain for political and diplomatic reasons during the first half of the 1950s.2023-01-01T00:00:00ZDrivers and barriers for sustainable fashion consumption in Spain: a comparison between sustainable and non-sustainable consumershttps://hdl.handle.net/10171/682632024-01-15T06:06:17Z2023-01-01T00:00:00ZTitle: Drivers and barriers for sustainable fashion consumption in Spain: a comparison between sustainable and non-sustainable consumers
Abstract: This research identifies and portrays the under-researched segment of sustainable fashion
consumers, drawing a comparison with the average consumers in Spain, and defines the drivers
and barriers for sustainable fashion consumption, further contributing to the attitude-behaviour
gap literature. Based on a sample of 1,063 respondents and 23 focus group participants, and
following the Theory of Planned Behaviour, the results indicate that lack of trust in fashion
companies and their sustainable statements is the main reason preventing consumers from
buying sustainable products or doing it more often, followed by higher prices. It appears that
the more sustainably conscious consumers are, the less they buy brand-new, preferring
alternatives such as second-hand (mainly) and renting. Sustainable fashion consumers
demonstrate greater fashion consciousness, environmental concern, perceived consumer
effectiveness, and a higher subjective norm than average consumers. Conversely, price is still a
critical purchasing driver for the average consumer.2023-01-01T00:00:00Z