DSpace Collection:https://hdl.handle.net/10171/428922024-03-28T19:55:20Z2024-03-28T19:55:20ZThe American dream in the airwaves. The beginnings of Portuguese radio in the United Stateshttps://hdl.handle.net/10171/624032021-11-10T07:07:37Z2020-01-01T00:00:00ZTitle: The American dream in the airwaves. The beginnings of Portuguese radio in the United States
Abstract: This work is an approximation to the beginnings of Portuguese radio in the United States, a phenomenon associated with the Lusophone immigrant community scattered throughout the United States. Starting from the hypothesis that radio was an innovative communication instrument that could have altered the perception of the reality of the Portuguese diaspora in a delocalised and transmediatic context, the object of the study focuses on describing and analysing some of the relevant aspects of the beginnings of this sound medium within the Portuguese community in North America in the 1930s, when the Portuguese began to produce their own programmes. As the use of radio as a means of communication became more popular, several Portuguese-language radio stations called “Portuguese hours” appeared, which were housed in local radio stations in population centres with a significant presence of Portuguese, especially in New England and California. Some Portuguese journalists took up the challenge of devoting themselves to radio journalism with great success, while others interpreted the enormous interest aroused by radio programmes among immigrants as a threat to the advertising income of the press. Through the use of dispersed documentary and newspaper sources and the use of qualitative techniques of content analysis, the main objective of this research is to explain the characteristics of the first Portuguese-language radio programs in the United States, how the immigrant press reacted to their potential threat as a competing medium, and who were their pioneers.2020-01-01T00:00:00ZBuilding a political image on Instagram: A study of the personal profile of Santiago Abascal (Vox) in 2018https://hdl.handle.net/10171/624062021-11-10T02:05:18Z2020-01-01T00:00:00ZTitle: Building a political image on Instagram: A study of the personal profile of Santiago Abascal (Vox) in 2018
Abstract: Due to Instagram’s growing popularity in Spain, politicians have also begun to turn to this social network increasingly more. Accordingly, this paper analyses the visual and textual discourse of 259 posts published throughout 2018 on the personal Instagram profile of Santiago Abascal, the leader of the party Vox. Insofar as he is the Spanish politician with the highest number of followers on Instagram, the aim here is to analyse how he uses this social network in order to identify possible strategies that justify his growing number of followers. In the analysis, special attention was paid to aspects that might have contributed to the (self)presentation of Abascal and the promotion of his party, such as posting personal information and the direct involvement with his followers. The results show that consistent with the use to which Spanish politicians put Instagram, Abascal’s profile highlights his ‘political’ dimension and, specifically, his agenda. Personal content (such as references to leisure or sports) are used strategically to highlight certain features of his persona and ideology. The predominance of unedited images, the framing of the photos and appeals to his followers are some of the clues that reveal that, rather than providing access to his personal life, Abascal’s use of Instagram is the result of a carefully planned promotional strategy.2020-01-01T00:00:00ZPortraits of Women: Mexican and Chilean Stereotypes in Digital Advertisinghttps://hdl.handle.net/10171/624002021-11-10T07:27:16Z2020-01-01T00:00:00ZTitle: Portraits of Women: Mexican and Chilean Stereotypes in Digital Advertising
Abstract: By 2020, brands will invest half of their marketing budget on Internet advertising. The Internet has effective potential in advertising, and it can mold stereotypical roles for future generations of consumers. Social norms and beliefs towards respect and gender equality can be reinforced through digital advertising. This study compares empirical evidence of how women are portrayed in digital advertising on Facebook from Mexico and Chile. Samples were compiled by selecting forty fan pages with the most followers –20 from Mexico and 20 from Chile. 1600 posts were examined by quantitative content analysis method. Results show that Mexican posts use 10.2% more sexist stereotypes than Chilean posts. In a traditional role’s context, advertising emphasizes behaviors along gender stereotypes, where women are not perceived equal to men. “I love shoes” (97.5%), a Mexican company with the second highest number of followers and “Forever 21,” an American juvenile clothing brand (85%) in Chile, are the brands that portray women in mostly traditional roles. These data reinforce the theory that femaleaudience brands support sexist values in advertising. Both countries show women engaged in activities outside the home, but not professionally or as an authority figure. Summary, in many ways, evidence suggests a paradoxical approach to portrayals of women in Mexican and Chilean Facebook fan page advertising.2020-01-01T00:00:00ZWhat can tripartite semantic network analysis do for media framing research?https://hdl.handle.net/10171/623992021-11-10T07:34:24Z2020-01-01T00:00:00ZTitle: What can tripartite semantic network analysis do for media framing research?
Abstract: This study primarily aims to demonstrate how tripartite semantic network analysis can help us with media framing analysis. Predominant quantitative framing research has tended to focus on identifying salient frames and/or assessing their influences on public opinions. Also, semantic network analysis has been used to display relationships among frames, which complements conventional quantitative frame analysis for frequency and salience of frames. However, it needs to be advanced in the way that it can assess the dynamical relationships among actors, frames, and the actors’ stances on an issue. In this vein, it is encouraging to find that Robert Entman has demonstrated the dynamics in framing and the complicated relationships between frames and actors in different social realms through his cascading activation model. Tripartite semantic network analysis is expected to contribute to systematically depicting the complicated framing relationships in the form of network. This research attempts to showcase how tripartite semantic analysis can complement framing analysis through a case study on a controversial local housing policy in Madison, Wisconsin, USA. While the descriptive statistical analyses show the overall differences in framing across the newspapers and the changes in framings over time, the tripartite semantic network analyses display delicate and significant differences and changes in framing, which is hard to be captured in quantitative framing analysis. It might also be valuable for not only research but also more effective engagement in public discourses.2020-01-01T00:00:00Z